The Letraset Chronology

Links to the following Sections:

(Use the "Titles Links" to find full set details for each title, e.g., "Letraset Super Action Transfers Red")


HOW TO USE THE CHRONOLOGY:

Links within this page are indicated by orange text, but the "VIEW" links along the right-hand edge will take you to other pages in the site. We recommend having your browser open those links in a new tab so that you don't lose your place here.

Not all items in the Chronology will have images available to view, particularly not at first; but our image archives are vast, & we will be adding new material pretty quickly — so it will be worth your while checking later. And we do requests, so please feel free to ask!

Please help us to complete this timeline. If you're not a member of SPLAT, you can use the Contact page to tell us vital stuff. All kinds of information are useful — especially text on transfer sheets, but also titles, copyright dates, "also available" blurb, adverts, references in comics, etc.

Blue question marks — •?• — represent unanswered questions (unknown serials or titles, for example). Your help is particularly requested in answering these.

HOW WE USE YOUR SUBMISSIONS:
Only items with definitive evidence get included in the Chronology; e.g. the set itself, a legible photo or scan, or sworn quotable testimony from a reliable source. However, other evidence is very welcome: hearsay, rumour, recollection, gossip, or figment of fevered imagination.

Many thanks for your help, & good hunting!

Last updated: 3rd March 2014 — currently 206 outstanding questions.

Sadly, the nature of the Internet compels me to add that this document, the information contained within it, & its arrangement are all © Tom Vinelott 2007-2014.


K SERIES [Silkscreen]

MONOCHROME [1964—1966, & later] Kippax

Letraset's monochrome transfers were printed on sheets of Crown (15" x 20") by a Kippax Pneuminor silkscreen press, purchased in 1961. You can visit H.G.Kippax & Sons Ltd if you'd like to get one yourself! Tell them SPLAT sent you…

Busy Bee Instant Picture Packs: [1st run, 1964-1965] ♦ VIEW RANGE ♦
K25
K26
K29
K30
•?•
•?•
K44
K45
Panoramas: [1st run of 5, 1965] ♦ VIEW RANGE ♦
K46
K47
K48
K49
K50

Originally provided with monochrome transfers, these early Panoramas were later re-issued with 4-spot sheets (see below).

Busy Bee Instant Picture Packs: [2nd run, 1965] ♦ VIEW RANGE ♦
•?•
•?•
K54
K66
K69
K70

Each pack was printed at least twice, with a different serial number each time, demonstrating that silkscreen transfers could be easily reprinted with minor artwork alterations.

Early printings of these titles do not mention Waddingtons, but those after January 1966 do.
A typewritten note enclosed in a 1965 (pre-Waddingtons) Lunar Base Panorama refers to twelve Instant Picture Packs.

'Instant Pictures' from Waddingtons: [3 titles, 1966] ♦ VIEW RANGE ♦
K86
K87
K88
Busy Bee Instant Picture Packs: [3rd run] ♦ VIEW RANGE ♦
K93
K94
K95
K96
K97
K98

The back of Waddingtons Panoramas as of 1971 mention a range of twelve Busy Bees, so either six of the eighteen were not still being reprinted by then — or this is a slip based on using the info printed on earlier Panoramas! At any rate, the above six were always titled "WADDINGTON/Letraset Instant Pictures".

Joe 90 Magic Instant Picture Book: [1968] ♦ VIEW RANGE ♦
PR61A
PR61B

These are something of an anomaly: monochrome silkscreen transfers, but at least two years later than any of the others. They really don't fit into any obvious sequence…

Junior Panorama: ♦ VIEW RANGE ♦
n/a

The twelve 'Junior Panoramas' were essentially twelve of the Busy Bee Instant Picture Packs re-branded, with each inserted intact into a larger piece of folded card to make them look bigger, & with a nylon stick (for rubbing down the transfers) included in the cellophane wrapper. The first mention of this range is on the backs of the 1971 Panoramas. It goes without saying that their serial numbers are the same as the Busy Bees.

N.B.: there are other products with 'K' serial numbers, but they haven't been listed here because they are not related to Action Transfers or Instant Pictures. Mostly these are Instant Lettering products such as "Titles for Electronic Equipment", "Electronic Symbol Drafting Set" or "Lettering for All Scale Models". Some of these, rather than being monochrome, used two or three spot colours.

Back to the top

4-SPOT COLOURS [1966—1968] Svecia

The next few 'K' series transfers were still silkscreen printed at Waterloo Road, but on a new Svecia Semimatic press. Not many jobs were printed on this press; only about six different sheets of RA2 (430mm x 610mm), in fact.

Batman Instant Pictures: [1966] ♦ VIEW RANGE ♦
K91
  • [monochrome sheet plus unmarked 4-spot sheet] — "A Patterson Blick Product"
  • • VIEW ITEM •
[No S/N] •?• Batman Shredded Wheat Free Gifts: [1966] ♦ VIEW RANGE ♦
 
  • Helicopter Hoodlums
 
  • Jet Cycle Gang
 
  • Bank Bandits
 
  • Hooded Clan
 
  • Space Raiders
 
  • Renegade Robots
[No S/N] •?• Batman Vita-Brits Free Gifts: ♦ VIEW RANGE ♦
 
  • Helicopter Hoodlums
 
  • Jet Cycle Gang
 
  • Bank Bandits
 
  • Hooded Clan
 
  • Space Raiders
 
  • Renegade Robots
 
  • Tiger Claw Gang
 
  • Antigravity Gang
 
  • Giant Insects
 
  • Wild Animals
 
  • Arrow Bandits
 
  • Forgery Fakers

Although the Batman Instant Pictures set is not explicitly called a Panorama, it is identical in format to all the larger Waddingtons/Letraset Panoramas, & more specifically it is the elder brother of the Tarzan Panorama — the only other large-format transfer product by Patterson Blick.

This was the World's first colour Instant Picture/Action Transfer — as a Panorama (in all but name), & also offered as Free Gifts with Nabisco Welgar Shredded Wheat.

The Panorama was issued with the idea of cereal Free Gifts as 'spin-offs' from the start. In the UK the six different Free Gifts exactly correspond to the six sections on the 4-spot Panorama transfer sheet.

The artwork was re-done, with more transfers added to make twelve sheets, for Vita-Brits in Australia. These were printed in three spot colours, probably on the Kippax press.

Letraset/Waddingtons Panoramas: [2nd run of 7, 1966] ♦ VIEW RANGE ♦
K100
K101
K102
K103
K104
K105
  • Fairy Tale Landscape
  • 'Instant Picture Panorama No.11' [2-spot: K + W]
  • • VIEW ITEM •
•?•
Waddingtons Mini Action Transfers: ♦ VIEW RANGE ♦
Print over-run of Waddingtons' later 4-spot reworkings for the monochrome Letraset Panorama
sheets K46 to K50. Printed in/after 1966, but sold as mixed pairs in plastic bags after 1971 —
e.g.:

For the Patterson Blick Tarzan Panorama, see below.

In 1964 & 1965 Letraset produced & distributed their own material; then they divided most of their output between Waddingtons and Patterson Blick. The first contract for Letraset 'toys' was with John Waddington Ltd, after negotiations with Lines Brothers fell through. Later self-directed product lines, such as the Action Transfers, were distributed by Patterson Blick.

Back to the top

FULL COLOUR [1968] Gravure

Letraset's factory at Ashford in Kent was built around a new Rotary Gravure press, which allowed full process colour for the first time & allowed artwork to be mechanically separated rather than have colour laboriously simulated on separate sheets of spot colour.

"The work on the new factory proceeded well, and by the autumn of 1968 we had installed most of our production with very little disruption" — John Chudley, "Letraset: a Lesson in Growth"

Instant Pictures

[No S/N] •?• Parein Cha-Cha-Rama Tintin: [1968]♦ VIEW RANGE ♦
1
  • Le Temple du Soleil
2
  • Le Sceptre d'Ottokar
3
  • Tintin au Tibet
4
  • On a marché sur la Lune
5
  • Le Secret de la Licorne
6
  • Vol 714 pour Sydney
7
  • Le Lotus Bleu
8
  • L'Ile Noir
[No S/N] •?• Sunlight Soap Tintin: [1969]♦ VIEW RANGE ♦
1
  • Le Temple du Soleil
2
  • Le Sceptre d'Ottokar
3
  • Tintin au Tibet
4
  • On a marché sur la Lune
5
  • Le Secret de la Licorne
6
  • Vol 714 pour Sydney
7
  • Le Lotus Bleu
8
  • L'Ile Noir

John Chudley: "We received from Italy the largest order for our toys (to be used as premiums with a specially prepared cheese for children) that we had ever taken and it proved to be so successful that it was reordered several times before it was eventually dropped. …Our large premium order had both required and virtually paid for the gravure printing press we needed…"

We don't know for certain what this order was. Bel (La Vache Qui Rit — see below) made cheese for children, of course, but are French rather than Italian, & Publiart who commissioned the Parein Cha-Cha-Rama transfers are Belgian. Our current best guess is that this Tintin promotion was the one John Chudley is referring to. It was advertised in April 1968.

The implication is that, despite earlier dates appearing on other colour transfers (as below), pre-dating is not uncommon & in fact these would have had to have been the first full colour dry rub-down transfers.

Tarzan Panorama: ♦ VIEW RANGE ♦
•?•
[No S/N] •?• Nabisco Shredded Wheat Tarzan Free Gifts: ♦ VIEW RANGE ♦
1
2
3
4
5
6
7
8
9
10
11
12

"Make your own GIANT action-packed Tarzan Panorama with magic Instant Pictures in colour"

Both the Panorama & the Free Gift transfers are marked "© 1966 Banner Productions Inc.", but of course this refers to the TV programme & is not the print date, which was considerably later. Furthermore, the Panorama is 4-spot, & could therefore have been Svecia silkscreen printed. We put it in this section for convenience.

Three different 'Panoramas' (backgrounds) were available on the back of packs of Shredded Wheat (12 biscuit, 18 biscuit, & Cubs Spoon Size). Whereas one of the Batman Panorama sheets was expressly designed to be re-used for the Batman Free Gifts, the Tarzan Free Gifts are entirely separate from the Tarzan Panorama; even the character depictions are completely dissimilar.

Reduced-size Waddingtons Panoramas: [555mm] ♦ VIEW RANGE ♦
PR21
•?•
•?•
•?•

"WADDINGTON/Letraset" Panoramas, but no longer in the three-foot wide size. The most probable date of these four Panoramas is 1968. The four-page Waddingtons 'magazine' insert in comics at the beginning of December 1967 specifically mentions & illustrates the twelve 1965/1966 Panoramas but doesn't mention any of these four — which it surely would if they were new products.

In 1971 Waddingtons revamped their entire range of Panoramas, placing the picture covers in an unflattering half-frame of plain colour. Those of the above Panoramas dated 1971 are from this revamped series; we don't have earlier examples yet.

For completeness' sake, there are also several 555mm Panoramas GK232 from around 1976, with Letraset re-using the dimensions of the smaller Waddingtons Panoramas, & the 'Panorama' logo, under their own name. By 1971 at least two more titles had been added, & these were reprinted in the 1976 range.

We believe that although there are some details remaining to be elucidated, we do now have a complete list of Panoramas from 1965 to 1976.

Finally, see also the 1978 Letraset Walt Disney Panoramas & the 1978 Letraset Nature Panoramas.

Patterson Blick Instant Picture Books: 1st of 10 runs of titles [1-4, 1967] ♦ VIEW RANGE ♦
K108
Patterson Blick Instant Picture Books: 1st run of titles (cont.) [1967] ♦ VIEW RANGE ♦
K110
K111
K112

Although "Monsters to Cavemen" was 4-spot, we have an uncut sheet which clearly demonstrates that it was printed 'on-the-roll' — in other words, by Rotary Gravure. So not all Gravure printing was full colour.

See also: PBIPBs 2nd runPBIPBs 3rd runPBIPBs 4th runPBIPBs 5th runPBIPBs 6th runPBIPBs 7th runPBIPBs 8th runPBIPBs 9th runPBIPBs 10th runPB 'Look' 3D Peep ShowsDennis Knight Activity Books.

[No S/N] •?• Somportex Combat Bubble Gum: [1968?] ♦ VIEW RANGE ♦
No.1
No.2
No.3
No.4
No.5
No.6
No.7
No.8
No.9
No.10
No.11
No.12
No.13
No.14
No.15
No.16
No.17
No.18
No.19
No.20

FC: "Combat Bubble Gum Instant Picture Sheets Letraset Dry Transfers" — "Collect the Series of 80 Pictures"
BC: "Soldiers — Pirates — Normans — Gladiators — U.S.Troopers — Zulus" — "A Series of 20 Sheets totalling 80 Pictures" — "Ideas! Create your own battle scenes" — "Use for school projects — all figures authentic"

This set of 20 transfers was also used with Anglo Bell Boy Gum in packets of "Double Treat".

Patterson Blick Instant Picture Books: 2nd run of titles [5-12, 1967—1968] ♦ VIEW RANGE ♦
K116
K117
K118
K119
K120
K121
K122
K123

See also: PBIPBs 1st runPBIPBs 3rd runPBIPBs 4th runPBIPBs 5th runPBIPBs 6th runPBIPBs 7th runPBIPBs 8th runPBIPBs 9th runPBIPBs 10th runPB 'Look' 3D Peep ShowsDennis Knight Activity Books.

Action Transfers

Letraset Action Transfers (Red): [1968] ♦ VIEW RANGE ♦
K124
K125
K126
K127
K128
K129
K130
K131
K132
K133
K134
K135

This is the first use of the term 'Action Transfers'. All earlier product lines were referred to as 'Instant Pictures', an expression which is not used after this — probably to avoid confusion (or legal difficulties) regarding Polaroid products.

See also: Action Transfers YellowAction Transfers BlueAction Transfers OrangeSki-Doo Mini TransfersSuper Action Transfers RedSuper Action Transfers YellowSuper Action Transfers BlueSuper Action Transfers OrangeDuckhams Grand Prix Super Action TransfersMini Action TransfersRemus Picturama Action Library.

[No S/N] •?• Wall's Zoo Animals: [1968] ♦ VIEW RANGE ♦
18 or possibly 26 (or more) transfers — 2 per sheet or 6 per sheet — on a single background

"Create Your Own Zoo! Wild Animal Action Transfers and Full-Colour Zoo Picture Background"

Here's an interesting question. Two sheets of six un-numbered transfers, twelve in all, & each clearly labelled "1968", came with a background which is a Wall's promotion seemingly referred to in comics adverts of 1971. Was it the ice cream promotion which was re-used, or did the animal transfers have an earlier use apart from the Wall's Zoo?

The advert refers to eighteen transfers, & if there had been a third sheet of twelve, missing from our set, that would fit.

As a matter of fact, there is a promotion from 1968 featuring animal transfers: "Wayfinders Animal Tracks" shoes offered a choice of either a set of Animal Transfers or a Wayfinders Tracker Badge. The Wayfinders adverts mention ten transfers, not twelve or eighteen, but of course each shoebox could have contained a random selection of ten from the full range.

To confuse matters further, we also have several pairs of these same transfers, but with added numbers this time, & the highest found so far numbered "26". Since we've only seen two transfers not included on the first two sheets, it is still possible that there only ever were eighteen — with the numbers having an unknown significance.

[No S/N] •?• La Vache Qui Rit "A La Conquete de l'Espace": [1969] ♦ VIEW RANGE ♦
 
  • Le 14 Bis (1906) (Santos Dumont) — Fusee Atlas-Agena (1962)
 
 
  • L'Éole (Ader) (1890) — Station Interplanétaire (1961) (lancée pour Vénus)
 
 
  • Le Blériot XI (1909) (Blériot) — L'Arc-en-Ciel (1934) (Mermoz)
 
 
  • Zeppelin No 1 (1900) — Pamplemousse (1958)
 
•?•
  • …Plus four more sheets of Free Gift transfers, making eight in total.
  • • VIEW ITEM •

"Collectionnez les 32 decalcomanies offert par La Vache Qui Rit: 8 planches de 4 dessins "A La Conquete de l'Espace", de la Montgolfiere aux derniers satellites."

The earliest ad for this promotion ran in Pilote 507, 24th July 1969.

Back to the top

GK SERIES [Gravure 1968—1977]

The 'G' probably stands for 'Gravure', referring to the new Ashford Factory's press…

Patterson Blick Instant Picture Books: 3rd run [1968—1969] ♦ VIEW RANGE ♦
GK1
GK2
GK3
GK4

See also: PBIPBs 1st runPBIPBs 2nd runPBIPBs 4th runPBIPBs 5th runPBIPBs 6th runPBIPBs 7th runPBIPBs 8th runPBIPBs 9th runPBIPBs 10th runPB 'Look' 3D Peep ShowsDennis Knight Activity Books.

Letraset Super Action Transfers (Red): [1969] ♦ VIEW RANGE ♦
GK5
GK6
GK7
GK8
GK9
GK10

See also: Action Transfers RedAction Transfers YellowAction Transfers BlueAction Transfers OrangeSki-Doo Mini TransfersSuper Action Transfers YellowSuper Action Transfers BlueSuper Action Transfers OrangeDuckhams Grand Prix Super Action TransfersMini Action TransfersRemus Picturama Action Library.

Letraset Action Transfers (Yellow): [1969] ♦ VIEW RANGE ♦
GK11
GK12
GK13
GK14
GK15
GK16
GK17
GK18
GK19
GK20
GK21
GK22

Note: the transfer sheets are copyright 1969, but the packs are 1970.

See also: Action Transfers RedAction Transfers BlueAction Transfers OrangeSki-Doo Mini TransfersSuper Action Transfers RedSuper Action Transfers YellowSuper Action Transfers BlueSuper Action Transfers OrangeDuckhams Grand Prix Super Action TransfersMini Action TransfersRemus Picturama Action Library.

Patterson Blick Instant Picture Books: 4th run [1969—1970] ♦ VIEW RANGE ♦
GK23
GK24
GK25
GK26
GK27
n/a

TV21 & Joe 90 No.35, 23rd May 1970, back page:
"FREE from Kellogg's 2 Super Instant Picture Books Worth 7/10d You'll have lots of fun with these instant picture books. The author has finished all the words, but the artist has left some pictures incomplete so you'll be able to complete these yourself with the rub-on transfers we've provided. Choose your books from these four. Get your two FREE instant picture books by sending Kellogg's 6 packet tops from any of these Kellogg's favourites: Ricicles, Sugar Smacks, Coco Krispies, Sugar Stars or Puffa Puffa Rice. Start collecting the special packs now!"
The books are PBIPBs Nos. 17 to 20, GK23 to GK26 (above), & they contain a green paper leaflet loosely inserted branding them as Kellogg's:
"This Instant Picture Book is one of FOUR 'Special Editions' which have been published at the request of Kellogg's"
"These books are Dancing — Pond Life — Outer Space — Stories for Younger Children"
"For other Patterson Blick Instant Picture Books Visit your stationer, Bookseller or Toyshop."

(List of 1st 16 titles)
"Kellogg Company of Great Britain, Ltd."
Needless to say, apart from the insert, there is nothing distinctive about the "Kellogg's" PBIPBs!

See also: PBIPBs 1st runPBIPBs 2nd runPBIPBs 3rd runPBIPBs 5th runPBIPBs 6th runPBIPBs 7th runPBIPBs 8th runPBIPBs 9th runPBIPBs 10th runPB 'Look' 3D Peep ShowsDennis Knight Activity Books.

Letraset Super Action Transfers (Yellow) [1969]: ♦ VIEW RANGE ♦
•?•
GK29
GK30
GK31
GK32
GK33

See also: Action Transfers RedAction Transfers YellowAction Transfers BlueAction Transfers OrangeSki-Doo Mini TransfersSuper Action Transfers RedSuper Action Transfers BlueSuper Action Transfers OrangeDuckhams Grand Prix Super Action TransfersMini Action TransfersRemus Picturama Action Library.

Letraset Mini-Toons: 1st run of titles [1970] ♦ VIEW RANGE ♦
GK34
GK35
GK36
GK37
GK38
GK39
GK40
GK41
GK42
GK43
GK44
GK45

Three of the next five items are Mini-Toons related; read on.

See also: Mini-Toons 13-24Groovy DoodlesMini-Toons 25-48PR124 Mini-ToonsMagic Rub-OffsL61 Mini-ToonsSmash Mini-Toons.

Patterson Blick Instant Picture Books: 5th run [1970] ♦ VIEW RANGE ♦
GK46
GK47
GK48

See also: PBIPBs 1st runPBIPBs 2nd runPBIPBs 3rd runPBIPBs 4th runPBIPBs 6th runPBIPBs 7th runPBIPBs 8th runPBIPBs 9th runPBIPBs 10th runPB 'Look' 3D Peep ShowsDennis Knight Activity Books.

Letraset Mini-Toons: 2nd run of titles [1970] ♦ VIEW RANGE ♦
GK49
GK50
GK51
GK52
GK53
GK54
GK55
GK56
GK57
GK58
GK59
GK60

The first 24 Mini-Toons were distributed in Europe by PEZ (with German titles) as "PEZ Mini-Toons". A&BC also had a similar arrangement.

See also: Mini-Toons 1-12Groovy DoodlesMini-Toons 25-48PR124 Mini-ToonsMagic Rub-OffsL61 Mini-ToonsSmash Mini-Toons.

Groovy-Doodles de Post: [1971] ♦ VIEW RANGE ♦
•?•
•?•
•?•
•?•
•?•
GK69
•?•
•?•
GK66
•?•
•?•
GK72

Mini-Toons re-purposed as Canadian cereal Free Gifts. "Collect All 12 Groovy-Doodles Stories" "This is just one story with Post Groovy-Doodles. There are 11 more to have fun with, and you can do the same story differently each time. Get your Groovy-Doodles FREE inside specially-marked boxes of Post Alpha-Bits, Honeycomb and Sugar Crisp." (The titles & numbers with question marks are just conjectures to aid further research.)

See also: Mini-Toons 1-12Mini-Toons 13-24Mini-Toons 25-48PR124 Mini-ToonsMagic Rub-OffsL61 Mini-ToonsSmash Mini-Toons.

Patterson Blick Instant Picture Books: 6th run ♦ VIEW RANGE ♦
GK73
GK74
GK75
GK76

See also: PBIPBs 1st runPBIPBs 2nd runPBIPBs 3rd runPBIPBs 4th runPBIPBs 5th runPBIPBs 7th runPBIPBs 8th runPBIPBs 9th runPBIPBs 10th runPB 'Look' 3D Peep ShowsDennis Knight Activity Books.

Letraset Mini-Toons: 25 to 48 [1970] ♦ VIEW RANGE ♦
•?•
•?•
•?•
•?•
•?•
•?•
•?•
•?•
•?•
•?•
•?•
•?•
•?•
•?•
•?•
•?•
•?•
•?•
•?•
•?•
•?•
•?•
•?•
•?•

The serial numbers for these Mini-Toons probably fall in the range from GK77 to GK104, leaving four serials available for the next few items.

See also: Mini-Toons 1-12Mini-Toons 13-24Groovy DoodlesPR124 Mini-ToonsMagic Rub-OffsL61 Mini-ToonsSmash Mini-Toons.

[No S/N] •?• A&BC Footballer Action Transfers [1971]: ♦ VIEW RANGE ♦
Jeff Astle
Alan Ball
Gordon Banks
Roy Barry
Colin Bell
Peter Bonetti
Tony Book
Billy Bremner
Anthony (Tony) Brown
Willie Carr
Bobby Charlton
Jack Charlton
Martin Chivers
Allan Clarke
Frank Clarke
Ralph Coates
Charlie Cooke
Terry Cooper
Wyn Davies
Alan Durban
Peter Eustace
Alun Evans
Charlie George
John Giles
George Graham
Robert (Bobby) Graham
Eddie Gray
Jimmy Greaves
Anthony (Tony) Green
Ron Harris
Colin Harvey
Kevin Hector
Terry Hennessey
Alan Hinton
Robert (Bobby) Hope
Alan Hudson
Emlyn Hughes
Geoff Hurst
Ian Hutchinson
Mick Jones
John Kaye
Steve Kember
Brian Kidd
Brian Labone
Francis Lee
Jim McCalliog
Roy McFarland
Frank McLintock
Bob McNab
Robert (Bobby) Moncur
Bobby Moore
William (Willie) Morgan
Alan Mullery
Henry Newton
Keith Newton
John O'Hare
John O'Rourke
Peter Osgood
Martin Peters
Fred Pickering
James (Jimmy) Robertson
Bryan Robson
Joe Royle
David Sadler
Tommy Smith
Alex Stepney
Ian Storey-Moore
Mike Summerbee
Peter Thompson
David Wagstaffe
Gordon West
Thomas (Tommy) Wright

Chewing Gum Cards. "Peel off back and rub picture with ball point". These 72 transfers were issued with Series 2 and 3 of the 'Orange Backs', & feature the Football season 1970-1971.

[No S/N] •?• Décotransfert (Dargaud) [1971]: ♦ VIEW RANGE ♦
No.1
No.2
No.3
No.4
No.5
No.6
No.7
No.8
No.9

Available in English & German as well as French. Later reprinted in a Kalkitos Album. An advert for this promotion first appeared in Pilote, 23rd December 1971.

The missing serial numbers above represent the period in 1970-1971 during which the practice of printing them on the individual transfer sheets apparently took a break. Consequently, chronological ordering is more difficult. When the numbering re-starts it may be just a gesture to indicate the hiatus, or it may mark the creation of Letraset's Consumer Products Division.

Soccer Action Replay (1) [1971]: ♦ VIEW RANGE ♦
GK105/1
GK105/2
GK105/3
GK105/4
GK105/5
GK105/6
GK105/7
GK105/8
GK105/9
GK105/10
GK105/11
GK105/12
GK105/13
GK105/14
GK105/15
GK105/16
GK105/17
GK105/18
GK105/19
GK105/20
GK105/21
GK105/22
GK105/23
GK105/24
Letraset Fun Doodles: 1st run [1972] ♦ VIEW RANGE ♦
GK106
GK107
GK108
GK109

Fun Doodles differ from most Letraset sets in that there is no background included.

See also: Fun Doodles 1st runFun Doodles 2nd runFun Doodles 3rd runFun Doodles 4th runFun Doodles 5th runStorytime Doodles 1st runStorytime Doodles 2nd runMagicramaStorytime Doodles from Kellogg's.

Patterson Blick Instant Picture Books: 7th run [1972] ♦ VIEW RANGE ♦
GK110
GK112
GK113
GK114
GK115

Note that the 'Olympic Games Action Replay' series (below) is GK111 — following on immediately from the 'Olympic Games' PBIPB.

See also: PBIPBs 2nd runPBIPBs 3rd runPBIPBs 4th runPBIPBs 5th runPBIPBs 6th runPBIPBs 8th runPBIPBs 9th runPBIPBs 10th runPB 'Look' 3D Peep ShowsDennis Knight Activity Books.

Olympic Games Action Replay: [1972] ♦ VIEW RANGE ♦
GK111/1
GK111/2
GK111/3
GK111/4
GK111/5
GK111/6
GK111/7
GK111/8
GK111/9
GK111/10
GK111/11
GK111/12

Adverts appear in various comics from 1st July 1972.

(Not to be confused with the much later Kellogg's Olympic Action Replay Free Gifts)

Letraset Action Profiles [1972]: ♦ VIEW RANGE ♦
GK116/1
GK116/2
GK116/3
GK116/4

Letraset's address until now: "Letraset Consumer Products 195 Waterloo Road. London SE1 8XJ"

Letraset Fun Doodles: 2nd run [1972] ♦ VIEW RANGE ♦
GK117/1
GK117/2
GK117/3
GK117/4

See also: Fun Doodles 1st runFun Doodles 3rd runFun Doodles 4th runFun Doodles 5th runStorytime Doodles 1st runStorytime Doodles 2nd runMagicramaStorytime Doodles from Kellogg's.

Soccer Action Replay (2): [1972] ♦ VIEW RANGE ♦
GK120/1
GK120/2
GK120/3
GK120/4
GK120/5
GK120/6
GK120/7
GK120/8
GK120/9
GK120/10
GK120/11
GK120/12

Only 12 in this run, featuring Scottish matches.

Hockey Action Replay: [1972] ♦ VIEW RANGE ♦
GK121/1
GK121/2
GK121/3
GK121/4
GK121/5
GK121/6
GK121/7
GK121/8
GK121/9
GK121/10
GK121/11
GK121/12
GK121/13
GK121/14
GK121/15
GK121/16
GK121/17
GK121/18
GK121/19
GK121/20
GK121/21
GK121/22
GK121/23
GK121/24

(see also PR146)

"Letraset (Industrial) Limited, London S.E.1 England" — Letraset's address now changes...

Soccer Action Replay (3): [1973] ♦ VIEW RANGE ♦
GK122/1
 
GK122/2
 
GK122/3
 
GK122/4
 
GK122/5
 
GK122/6
 
GK122/7
 
GK122/8
 
GK122/9
 
GK122/10
 
GK122/11
 
GK122/12
 
GK122/13
 
GK122/14
 
GK122/15
 
GK122/16
 
GK122/17
 
GK122/18
 
GK122/19
 
GK122/20
 
GK122/21
 
GK122/22
 
GK122/23
 
GK122/24
 

For the German edition of this series, Letraset changed some of the titles (IOW, the teams supposedly playing), & left off the Star Players.
B27: "Yes, they have gone with the 'naughty' option of using the same artwork, and in most cases the team colours didn't match. The most cringe-worthy example being the use of the Brazilian team (the artist having sterotyped every player with dark skin) to represent either Real Madrid or B. Monchengladbach!"

"Letraset Consumer Products Kingsnorth Industrial Estate, Wotton Road, Ashford, Kent"

Letraset Super Action Transfers (Blue): [1972] ♦ VIEW RANGE ♦
GK123
GK124
GK125
GK126
GK127
GK128

See also: Action Transfers RedAction Transfers YellowAction Transfers BlueAction Transfers OrangeSki-Doo Mini TransfersSuper Action Transfers RedSuper Action Transfers YellowSuper Action Transfers OrangeDuckhams Grand Prix Super Action TransfersMini Action TransfersRemus Picturama Action Library.

Patterson Blick 'Look' 3D Peep Shows: ♦ VIEW RANGE ♦
•?•
•?•
•?•
GK131
GK132
GK133
GK134

All of these Patterson Blick 3D Peep Shows are referred to as "PB Look", but "Trojan Horse" also has an alternate version: "PB Look → In".

The "→ In" has clearly been removed from the titles of all the other sets; there's a blank space where it would fit. This may simply be due to our copy of "Trojan Horse" being earlier than the others we've seen so far.

Perhaps there was a conflict of interest with "Look-In" magazine, which would have had the same target audience?

See also: PBIPBs 1st runPBIPBs 2nd runPBIPBs 3rd runPBIPBs 4th runPBIPBs 5th runPBIPBs 6th runPBIPBs 7th runPBIPBs 8th runPBIPBs 9th runPBIPBs 10th runDennis Knight Activity Books.

Letraset Fun Doodles 3rd run [Walt Disney]: ♦ VIEW RANGE ♦
GK135/1
GK135/2
GK135/3
Letraset Storytime Doodles 1st run [Walt Disney]: ♦ VIEW RANGE ♦
GK135/4
•?•

Unlike Fun Doodles, Storytime Doodles do include a background.

See also: Fun Doodles 1st runFun Doodles 2nd runFun Doodles 4th runFun Doodles 5th runStorytime Doodles 2nd runMagicramaStorytime Doodles from Kellogg's.

World in Action Transfers: [1970, 1972, 1976] ♦ VIEW RANGE ♦
•?•
•?•
•?•
•?•
•?•
•?•
•?•
•?•
GK136/1
•?•
•?•
•?•
"devised by Inge Ballhausen, Illustrated by Detlev Richter. ©1970 BSB-Aktiengesellschaft fur Mechanische Beschriftung und Dekoration"

The first 4 (price quoted on "Veteran Cars" packs at 40p) are dated 1970, & the next 4 1972. Then in 1976 the "Spoon Size Cubs Shredded Wheat Create Your Own Safari Scene" promotion mentions 4 more mailaway titles: "World in Action Transfers 4 available — Marine Life, Children, Travel, Birds. Each one costs just 55p". Presumably Letraset were trying to shift three-year-old stock.

Letraset Action Transfers (Blue): ♦ VIEW RANGE ♦
GK138/1
GK138/2
GK138/3
•?•
•?•
GK138/6
GK138/7
GK138/8
GK138/9
GK138/10
GK138/11
GK138/12

See also: Action Transfers RedAction Transfers YellowAction Transfers OrangeSki-Doo Mini TransfersSuper Action Transfers RedSuper Action Transfers YellowSuper Action Transfers BlueSuper Action Transfers OrangeDuckhams Grand Prix Super Action TransfersMini Action TransfersRemus Picturama Action Library.

Letraset Super Doodles 1st run: [1973] ♦ VIEW RANGE ♦
GK141
GK142
GK143
GK144
GK145
GK146
GK147
GK148
•?•
•?•
•?•
GK153
GK154
GK155
GK156
GK157
GK158
GK159
GK160
GK163
GK164
GK165

One picture per pack; "The New Instant Rub-Down Decoration."
Missing from this series, but used as drawn illustrations on the back of the packets, are some more characters listed above. There are nine serials unaccounted for out of the twenty-eight between GK139 & GK166, at least three of which must have been Super Doodles, since three (so far unseen) appear on the pack illustration.

See also Super Doodles 2nd runSuper Doodles 3rd runSuper Doodles 4th run.

Letraset Mini Action Transfers [1974]: ♦ VIEW RANGE ♦
GK167/1
GK167/2
GK167/3
GK167/4
GK167/5
GK167/6
GK167/7
GK167/8
GK167/9
GK167/10
GK167/11
GK167/12
GK167/13
GK167/14
GK167/15
GK167/16

See also: Action Transfers RedAction Transfers YellowAction Transfers BlueAction Transfers OrangeSki-Doo Mini TransfersSuper Action Transfers RedSuper Action Transfers YellowSuper Action Transfers BlueSuper Action Transfers OrangeDuckhams Grand Prix Super Action TransfersRemus Picturama Action Library.

Letraset Super Action Transfers (Orange) [1974]: ♦ VIEW RANGE ♦
GK169/1
GK169/2
GK169/3
GK169/4

See also: Action Transfers RedAction Transfers YellowAction Transfers BlueAction Transfers OrangeSki-Doo Mini TransfersSuper Action Transfers RedSuper Action Transfers YellowSuper Action Transfers BlueDuckhams Grand Prix Super Action TransfersMini Action TransfersRemus Picturama Action Library.

Letraset Storytime Doodles 2nd run [Walt Disney]: ♦ VIEW RANGE ♦
•?•
GK171/2
•?•
GK171/4

See also: Fun Doodles 1st runFun Doodles 2nd runFun Doodles 3rd runFun Doodles 4th runFun Doodles 5th runStorytime Doodles 1st runMagicramaStorytime Doodles from Kellogg's.

Super Action Heroes: 1st run of titles [1974] ♦ VIEW RANGE ♦
GK173/1
GK173/2
GK173/3
GK173/4
GK173/5
GK173/6

Partially reprinted in L64.

See also: Super Action Heroes 2nd runSuper Action Heroes 3rd runDC Action HeroesMarvel Action HeroesSpider-Man Action TransfersSuper Heroes Rub-OnsMini MarvelsSuper Friends.

Magic Rub-Downs [1974]: ♦ VIEW RANGE ♦
GK174/1
GK174/2
GK174/3
GK174/4
GK174/5
GK174/6
Tattooze: ♦ VIEW RANGE ♦
GK175

Temporary Tattoos (not dry rub-down transfers).

See also: Space MonstersDandy TattoozeSuper Heroes TattoozeSpace Attack1000BC The Savage AgeAction Man.

Magicrama [1974]: ♦ VIEW RANGE ♦
GK176/1
GK176/2
GK176/3
GK176/4
SuperCalcoMagic: ♦ VIEW RANGE ♦
GK177

Magicrama are the French equivalent of Storytime Doodles. GK176/3 is a reprint of GK106, & GK176/4 is a reprint of GK109; both of those were in the original run of Fun Doodles.

SuperCalcoMagic are the French equivalent of Super Doodles.

See also: Fun Doodles 1st runFun Doodles 2nd runFun Doodles 3rd runFun Doodles 4th runFun Doodles 5th runStorytime Doodles 1st runStorytime Doodles 2nd runStorytime Doodles from Kellogg's.

Letraset Super Doodles 2nd run: ♦ VIEW RANGE ♦
GK183

See also Super Doodles 1st runSuper Doodles 3rd runSuper Doodles 4th run.

Letraset Action Transfers (Orange) [1974]: ♦ VIEW RANGE ♦
GK185/1
GK185/2
GK185/3
GK185/4
GK185/5
GK185/6
GK185/7
GK185/8
GK185/9
GK185/10
GK185/11
GK185/12

See also: Action Transfers RedAction Transfers YellowAction Transfers BlueSki-Doo Mini TransfersSuper Action Transfers RedSuper Action Transfers YellowSuper Action Transfers BlueSuper Action Transfers OrangeDuckhams Grand Prix Super Action TransfersMini Action TransfersRemus Picturama Action Library.

Topps Speed Wheels: ♦ VIEW RANGE ♦
GK187/1
GK187/2
GK187/3
GK187/4
GK187/5
GK187/6
GK187/7
GK187/8
GK187/9
GK187/10
GK187/11
GK187/12
GK187/13
GK187/14
GK187/15
GK187/16
GK187/17
GK187/18
GK187/19
GK187/20
GK187/21
GK187/22
GK187/23
GK187/24

© Topps Chewing Gum Inc. Distibutors, Duryea, P.A. 18642
In Canada Distributed by O-Pee-Chee Co. Ltd., London, Ontario
Under licence to Topps Chewing Gum Inc.

Letraset Fun Doodles: 4th run ♦ VIEW RANGE ♦
GK188/1
GK188/2
GK188/3
GK188/4

See also: Fun Doodles 1st runFun Doodles 2nd runFun Doodles 3rd runFun Doodles 5th runStorytime Doodles 1st runStorytime Doodles 2nd runMagicramaStorytime Doodles from Kellogg's.

Letraset Super Doodles 3rd run: ♦ VIEW RANGE ♦
GK203
GK204
GK205
GK206
GK207
GK208
GK209

See also Super Doodles 1st runSuper Doodles 2nd runSuper Doodles 4th run.

Kung Fu!: ♦ VIEW RANGE ♦
GK212/1
GK212/2
GK212/3
GK212/4
GK212/5
GK212/6
GK212/7
GK212/8
GK212/9
GK212/10
GK212/11
GK212/12
Letraset Super Doodles 4th run: ♦ VIEW RANGE ♦
GK213
GK214

See also Super Doodles 1st runSuper Doodles 2nd runSuper Doodles 3rd run.

Letraset Popstar Watchits: [1975] ♦ VIEW RANGE ♦
GK215
GK215
GK215
GK215
GK215
GK215
Birds of Britain (RSPB): ♦ VIEW RANGE ♦
GK216/1
GK216/2
GK216/3

Also printed as "Birds" (omitting the "…of Britain").

John Hunt: "The very detailed artwork was by Peggy Chapman." See L68 for the Italian reprint.

Super Action Heroes: 2nd run of titles ♦ VIEW RANGE ♦
GK217/1
GK217/2
GK217/3
GK217/4
GK217/5
GK217/6

See also: Super Action Heroes 1st runSuper Action Heroes 3rd runDC Action HeroesMarvel Action HeroesSpider-Man Action TransfersSuper Heroes Rub-OnsMini MarvelsSuper Friends.

Dennis Knight Activity Books: ♦ VIEW RANGE ♦
GK220
GK221
GK223

See also: PBIPBs 1st runPBIPBs 2nd runPBIPBs 3rd runPBIPBs 4th runPBIPBs 5th runPBIPBs 6th runPBIPBs 7th runPBIPBs 8th runPBIPBs 9th runPBIPBs 10th runPB 'Look' 3D Peep Shows.

Wildlife in Danger (aka Survival): ♦ VIEW RANGE ♦
GK230/1
GK230/2
GK230/3
Panoramas: ♦ VIEW RANGE ♦
GK232/1
GK232/2
GK232/3
GK232/4

The same format & logo as the 1968 Waddingtons Panoramas; Letraset have here reclaimed their 'Panorama' title after Waddingtons lost interest in it. All four of these sets appear to be reprints of WADDINGTON/Letraset 1971 Panoramas, but the "Walt Disney" & "Jungle Book" Panoramas probably originated in 1968. "Aristocats" & "Bedknobs" can't have been any earlier than 1971, & that year seems to have been Waddington's last throw, but whether or not there were any other new titles that year remains to be discovered.

See also the 1978 Letraset Walt Disney Panoramas & the 1978 Nature Panoramas.

Super Friends: [1976] ♦ VIEW RANGE ♦
GK234/1
GK234/2
GK234/3
GK234/4
GK234/5
GK234/6
GK234/7
GK234/8
GK234/9
GK234/10
GK234/11
GK234/12

See also: Super Action Heroes 1st runSuper Action Heroes 2nd runSuper Action Heroes 3rd runDC Action HeroesMarvel Action HeroesSpider-Man Action TransfersSuper Heroes Rub-OnsMini Marvels.

Remus Play-Kits (Mars) Picturama Action Library: ♦ VIEW RANGE ♦
[see right]
[see right]
[see right]
[see right]
  • (3014)
  • 4: American Civil War Ambush [1975]
  • SATB: "Civil War" [•?•]
  • • VIEW ITEM •
[see right]
  • (3015)
  • 5: Pirates of the Spanish Main [1975]
  • SATB: "Spanish Armada" [•?•]
  • • VIEW ITEM •
[see right]
  • (3016)
  • 6: Battle in Outer Space [1975]
  • SATB: "War In Space" [•?•]
  • • VIEW ITEM •
GK236/2
GK236/4
GK236/5
GK236/6
•?•
•?•

The first run of 6 titles had transfer sheets that were cut-down reprints of earlier Super Action Transfer sheets (with the bottom pair — including the serial number! — of the 6 sections on the sheet trimmed off), while the following 6 titles were original. The address on the 1st set is given as: "Remus Play-Kits, PO Box No. I6, Halifax, Yorks,  England"; on the others, it is "Remus Play-Kits, P.O. Box 47, Slough, SL1 4LS, England".

See also: Action Transfers RedAction Transfers YellowAction Transfers BlueAction Transfers OrangeSki-Doo Mini TransfersSuper Action Transfers RedSuper Action Transfers YellowSuper Action Transfers BlueSuper Action Transfers OrangeDuckhams Grand Prix Super Action TransfersMini Action Transfers.

See also: Remus Photorama.

Paddington Transfer Tales (1): [1976] (see L55 & L86 below for Italian re-printings) ♦ VIEW RANGE ♦
GK238/4
GK238/2
•?•
•?•

SWC: "This is the Complete set of 4 from 1976. There is also a number in yellow 4L9."
Caramby: "The one I have (GK238/2 Paddington's Masterpiece) was printed in England, whereas the one unused sheet you have (L86/15 Paddington at the Seaside) was printed in Italy. The whole set was first printed in England, then since Letraset bought their Italian printer in 1976, the next run was printed there."
"Paddington's Masterpiece" was repackaged as "Paddington the Painter" without a background; no doubt the other titles were similarly treated.

This seems to be the title that marks the transition to Italian printing. After the Italian purchase, some products continued to be printed in England for a while; but not for much longer.

Hanna-Barbera Rub-Ons: [1977] ♦ VIEW RANGE ♦
GK240
GK240
GK240
GK240
Super Heroes Rub-Ons: [1977] ♦ VIEW RANGE ♦
GK241/1
GK241/2
GK241/3
GK241/4

See also: Super Action Heroes 1st runSuper Action Heroes 2nd runSuper Action Heroes 3rd runDC Action HeroesMarvel Action HeroesSpider-Man Action TransfersMini MarvelsSuper Friends.

Remus Play-Kits (Mars) Photorama: ♦ VIEW RANGE ♦
GK242

Probably more than one title in this range.

See also: Remus Picturama.

Super Action Heroes: 3rd run of titles [1977] ♦ VIEW RANGE ♦
GK245/1
•?•
•?•
GK245/4

The first three of these are partially reprinted in L64.

See also: Super Action Heroes 1st runSuper Action Heroes 2nd runDC Action HeroesMarvel Action HeroesSpider-Man Action TransfersSuper Heroes Rub-OnsMini MarvelsSuper Friends.

Star Wars (1 — large format): [1977] (see L46 below for Italian printing) ♦ VIEW RANGE ♦
GK247/3
GK247/2
GK247/1

Several titles appear to have been printed in both Italy & England, including this one.

Back to the top

PR SERIES [Gravure 1968—1977]

So far (1st January 2014) there are only 38 different PR serials known. There were certainly fewer than the GK serials, but it seems that PR serial numbers were assigned according to whatever GK numbers happened to be current, giving rise to the initial appearance of there being more than there actually were. It also results in PR numbers 'clashing' with GK serials using the same number.

Although all currently-known PR serials are for gravure transfers, it's likely that some silkscreen transfers whose serials are unknown would have had PR serials.

Incidentally, John Hunt (Letraset's Brand Manager from 1973) confirms that "PR" stands for "promotional".

Doctor Dolittle Panorama
PR21
Secalco MakoCalco: [1968, 1969] ♦ VIEW RANGE ♦
PR29
PR30
PR57

The MakoCalco & MakoCalorama ranges have a section of their own: Mako Series.

Joe 90 Magic Instant Picture Book: [1968]
PR61
[No S/N] •?• Buster Brown Rub-a-Doodles: Time Machine
"A Color Transfer Kit — Relive History with Buster Brown and Tige!"
Buster Brown Rub-a-Doodles: Jungle Adventure
(reprint of K132)
[No S/N] •?• Victory V Jelly Babies Instant Pictures: [1969]
1
  • Buttercup Farm
2
  • Air Battle
3
  • Cowboys & Indians
4
  • Gypsy Camp
5
  • Picnic Party
6
  • Balloon Race
7
  • Horse Show
8
  • Space Invasion
9
  • Tiger Hunt
10
  • The Circus

Transfers to apply to panels on packet backs. Advertised in Treasure No.349, 20th September 1969.

Kellogg's Sooty by the Sea: [1969] ♦ VIEW RANGE ♦
PR66

Free with Kellogg's Sugar Stars and Coco Krispies. Advert appeared in Treasure No.351, October 4th 1969.

Ceylon — the Tea Island: [1969] ♦ VIEW RANGE ♦
PR68
Burmah Oil: ♦ VIEW RANGE ♦
PR71
Ski-Doo Mini Transfers: [1970] ♦ VIEW RANGE ♦
•?•

Identical format to Action Transfers. "TM Bombardier Ltd ©1970 483-0176 Printed in Canada"

See also: Action Transfers RedAction Transfers YellowAction Transfers BlueAction Transfers OrangeSuper Action Transfers RedSuper Action Transfers YellowSuper Action Transfers BlueSuper Action Transfers OrangeDuckhams Grand Prix Super Action TransfersMini Action TransfersRemus Picturama Action Library.

[No S/N] •?• L'Album di Michelino:
Michelino 1
Michelino 2

The Italian comic "Michelino" ("Mickey") produced a series of albums in 1969, & tried out a couple for the English market.

"By Federico Santin. Fabbri & Partners Limited. 1971. 20p."

Veteran Cars [1971]: ♦ VIEW RANGE ♦
PR82
  • 6 numbered packs of 6 transfers, plus a poster (with 4 more) for displaying all 40.
  • • VIEW ITEM •
Sutherland Spreads Historic Cars [1971]: ♦ VIEW RANGE ♦
PR82
Texaco Gallery of Famous Cars [1971]: ♦ VIEW RANGE ♦
PR82
  • Leaflet to display 24 cars, 12 of them transfers, from the 'Veteran Cars' series.
  • • VIEW ITEM •
Snack Potato Chips: ♦ VIEW RANGE ♦
PR82
  • Unknown number of transfers, branded, from the 'Veteran Cars' series.
  • • VIEW ITEM •
Procter & Gamble (France): Mr Propre ♦ VIEW RANGE ♦
PR82
  • Branded strips, each of four transfers, from the 'Veteran Cars' series.
  • • VIEW ITEM •

A total of 50 cars were printed in the Montagu Motor Museum series. The full uncut sheet of 50 transfers makes a very impressive sight!

The original set of six packs was announced in Confectionery and Tobacco News, 11th February 1971.

[No S/N] •?• Kellogg's Sugar Smacks Star Trek Klingon Invasion: [1971] ♦ VIEW RANGE ♦
6 different transfers sheets as Free Gifts in Sugar Smacks cereal packets

Adverts for this promotion started appearing in comics from 13th February 1971.

[No S/N] •?• Smarties & Blue Riband:
 
  • Space Station
 
  • Underwater Wreck
 
  • The Grand Ball
 
  • The Circus Ring
 
  • Down on the Farm

Set of five Free Gifts with 6-packs of Blue Riband biscuits in the UK, & with 3-packs of Smarties in Europe:

Un Magnifique Décor: ("l'Espace, le Monde Sous-marin, la Danse, le Cirque, la Ferme")

BEA Trident Two: ♦ VIEW RANGE ♦
PR101

See also: PR128 BEA Trident ThreePR182 British Airways Trident ThreePR182 British Airways TristarBritish Airways Space Shuttle.

Mini-Toons: ♦ VIEW RANGE ♦
PR124

Mini-Toons were produced in a huge variety of formats and editions. It is not entirely clear which this one was; we only have the evidence of two transfer sheets without packets. This run is probably circa 1972.

See also: Mini-Toons 1-12Mini-Toons 13-24Groovy DoodlesMini-Toons 25-48Magic Rub-OffsL61 Mini-ToonsSmash Mini-Toons.

[No S/N] •?• Scotts Porage Oats:
No.1
No.2
No.3

John Hunt says:

"The Scotts Porage Oats was an in-pack promotion. I remember it well as it was the first large sale that I made.

"The reason we went for a book… was that they were not subject to tax, whereas transfers on their own were classed as a toy. It was one of those gems of knowledge you bring from another industry — publishing. They were 8pp and stapled, but that in the eyes of Customs and Excise constituted a book!"

BEA Trident Three: [1972] ♦ VIEW RANGE ♦
PR128

See also: PR101 BEA Trident TwoPR182 British Airways Trident ThreePR182 British Airways TristarBritish Airways Space Shuttle.

[No S/N] •?• Nutella Goofy Olympiade Rubbelbilder [1972]:
 
  • Goofy-Disziplin Nr, 6
 
  • Goofy-Disziplin Nr, 11
 
  • Goofy-Disziplin Nr, 12
 
  • Goofy-Disziplin Nr, 13
 
  • Goofy-Disziplin Nr, 14
 
  • Goofy-Disziplin Nr, 15
 
  • Goofy-Disziplin Nr, 16
 
  • Goofy-Disziplin Nr, 17
 
  • Goofy-Disziplin Nr, 18
 
  • Goofy-Disziplin Nr, 19
 
  • Goofy-Disziplin Nr, 20

Twenty Free Gifts, featuring Goofy performing Olympic sports. The promotion appears to have been repeated for the next Olympics in 1976.

[No S/N] •?• Dandy Gum — with Action Transfers♦ VIEW RANGE ♦
Confectionery-style packets of Bubble Gum
[No S/N] •?• Brown & Polson Quick-set Blancmange Rupert Iron-Ons: [1972]
Rupert Tee-shirt Iron-On (Mail-away)
Seven Smaller Free Gift Iron-Ons (In Packets)

Advertised from 10th June 1972. Unusual for Letraset to print Iron-Ons, but what the client wants…

[No S/N] •?• Republic of South Africa Stamps:
24 sheets of 3 stamps (72 transfers)

Unknown promotion, possibly from Letraset South Africa.

Bobby Orr's Hockey Action Transfers (Post): [1973] ♦ VIEW RANGE ♦
PR146/1
PR146/2
PR146/3
PR146/4
PR146/5
PR146/6
PR146/7
PR146/8
PR146/9
PR146/10
PR146/11
PR146/12

"Bobby Orr's Hockey Action Transfer Inside!"
"Make your own exciting Hockey Action scene by just rubbing the transfers on. There are 12 different action scenes: 1 in each specially marked box of Alpha-Bits, Honeycomb and Sugar-Crisp. Collect all 12!"
"EXTRA! On the back of each hockey scene are pictures and career facts of 2 famous hockey stars. When you collect all twelve scenes you have 24 of the best hockey players in the world."
(see also GK121)

[No S/N] •?• Brooke Bond Magic Chimps Game:
 
  • Brass Band
 
  • Camping
 
  • Pop Group

Not currently listed on Brooke Bond websites; we don't know know many were in the series, or even the date. A partial serial number on one sheet suggests this could just possibly have been PR148.

Elastoplast Flags & Costumes of Europe: [1973] ♦ VIEW RANGE ♦
PR154/1
PR154/2
PR154/3
PR154/4
PR154/5
PR154/6
PR154/7
PR154/8
PR154/9

The missing sheets are for: United Kingdom, Eire, Luxembourg, Italy, Holland, Belgium & Germany

Ringos Crisps: ♦ VIEW RANGE ♦
PR171
Sanitarium Skippy Cornflakes 'Australian Life' [•?• conjectural title]: ♦ VIEW RANGE ♦
PR172/1
PR172/2
PR172/3
PR172/4
PR172/5
PR172/6
PR172/7
PR172/8
PR172/9
PR172/10
PR172/11
PR172/12
Patterson Blick Instant Picture Books: 8th run ♦ VIEW RANGE ♦
PR175
PR175
PR175
PR175
•?•

See also: PBIPBs 1st runPBIPBs 2nd runPBIPBs 3rd runPBIPBs 4th runPBIPBs 5th runPBIPBs 6th runPBIPBs 7th runPBIPBs 9th runPBIPBs 10th runPB 'Look' 3D Peep ShowsDennis Knight Activity Books.

Kellogg's Frost Flingor ♦ VIEW RANGE ♦
PR178

"Skicka efter den här fina affischen på Elefantpojken." Transfers of animals of India.

British Airways Trident Three: ♦ VIEW RANGE ♦
PR182
British Airways Tristar: ♦ VIEW RANGE ♦
PR182
  • Card with 3-spot (Red, White, Black) transfers (same sheet, different booklet cover)
  • • VIEW ITEM •

See also: PR101 BEA Trident TwoPR128 BEA Trident ThreeBritish Airways Space Shuttle.

Sanitarium The Skippy Cornflakes Air New Zealand Hop-E-Tition Map of Europe [1973]: ♦ VIEW RANGE ♦
PR183/1
  • Map Section 1 (Top L)
  • Edinburgh Castle, Seal, Scottish Flag, Bagpipes,
  • • VIEW ITEM •
 
PR183/2
 
PR183/3
  • Map Section 3 (Upper Mid L)
  • Eiffel Tower, Buckingham Palace, Belgian Flag,
  • • VIEW ITEM •
 
PR183/4
  • Map Section 4 (Upper Mid R)
  • Jumbo Jet, Wolf, Brandenburg Gate, West German
  • • VIEW ITEM •
 
PR183/5
  • Map Section 5 (Lower Mid L)
  • Flamenco Dancer, Grapes, Palm Tree, Spanish
  • • VIEW ITEM •
 
PR183/6
  • Map Section 6 (Lower Mid R)
  • Tower of Pisa, Gondoliers, Skiers, Speedboat,
  • • VIEW ITEM •
 
PR183/7
  • Map Section 7 (Bottom L)
  • Matador, Portugese Flag, Barbary Apes, Cactus
  • • VIEW ITEM •
 
PR183/8
 

"There are eight sections to the map, one in every pack of Sanitarium Skippy Corn Flakes, Oven Popped Rice, Mini Weet-Bix, Honey Weets, Puffed Wheat & Weeta Puffs. Collect all eight sections. You can also use the Letraset characters to decorate your school books, projects, school cases etc."

Milky Bar Wild West (Provisional Title)
PR186
  • At least eighteen Free Gift transfers of Cowboys & Indians.

Robspromos says: "I have 18 different Cowboys & Indians (Milky Bar?) 38mm x 56mm"

See also: PR219.

Storytime Doodles from Kellogg's [3rd run]: ♦ VIEW RANGE ♦
PR189

Available as a Free Gift with a new backing card, these are re-prints of GK106.

See also: Fun Doodles 1st runFun Doodles 2nd runFun Doodles 3rd runFun Doodles 4th runFun Doodles 5th runStorytime Doodles 1st runStorytime Doodles 2nd runMagicrama.

Dandy Tattooze Transfer Bubble Gum: ♦ VIEW RANGE ♦
PR190

These are temporary tattoos — NOT dry rub-down transfers!

See also: Space MonstersTattooze Skin TransfersSuper Heroes TattoozeSpace Attack1000BC The Savage AgeAction Man.

Patterson Blick Instant Picture Books: 9th run ♦ VIEW RANGE ♦
PR191/A
PR191/B

These titles are inscribed "Compiled by the Education Department of the RSPCA", & were not part of the numbered series.

See also: PBIPBs 1st runPBIPBs 2nd runPBIPBs 3rd runPBIPBs 4th runPBIPBs 5th runPBIPBs 6th runPBIPBs 7th runPBIPBs 8th runPBIPBs 10th runPB 'Look' 3D Peep ShowsDennis Knight Activity Books.

Duckhams Grand Prix Super Action Transfers: ♦ VIEW RANGE ♦
PR193/1
PR193/2

See also: Action Transfers RedAction Transfers YellowAction Transfers BlueAction Transfers OrangeSki-Doo Mini TransfersSuper Action Transfers RedSuper Action Transfers YellowSuper Action Transfers BlueSuper Action Transfers OrangeMini Action TransfersRemus Picturama Action Library.

Bimbo Plum Cake Bimborama: ♦ VIEW RANGE ♦
PR194

Two more Bimborama albums are known; one featuring 'Circo Bony', the other 'Lucky Luke'.
("Volar y Saber" = "Fly & Learn".)

Topps/Scanlens Magic Rub-Offs [1974]: ♦ VIEW RANGE ♦
PR195/1
PR195/2
PR195/3
PR195/4
PR195/5
PR195/6
PR195/7
PR195/8
PR195/9
PR195/10
PR195/11
PR195/12
PR195/13
PR195/14
PR195/15
PR195/16
PR195/17
PR195/18
PR195/19
PR195/20

"Scanlens Magic Rub-Offs with Letraset's Funny Folk"
"Make your own Fun Pictures Bubble Gum"
There is a strong Mini-Toons connection: No.11 has identical transfers to Mini-Toons 46 Crazy Climbers; no doubt this is so for the other titles, although there may have been more than one series.

"Topps Magic Rub-Offs" appear to have been Topps' implementation of Letraset Mini-Toons, & where Topps goes, Scanlens often follows. So until we find evidence to the contrary, we are assuming that "Topps Magic Rub-Offs" & "Scanlens Magic Rub-Offs" are for all intents & purposes identical bar branding.

See also: Mini-Toons 1-12Mini-Toons 13-24Groovy DoodlesMini-Toons 25-48PR124 Mini-ToonsL61 Mini-ToonsSmash Mini-Toons.

[No S/N] •?• Bowyers Sport in Action Transfers:
 
 
 
 
 
 

Free Gifts in packets of sausages. See also Bowyers Action Sport 75 below.

Patterson Blick Instant Picture Books: 10th run ♦ VIEW RANGE ♦
PR206
PR206
PR206
PR206

See also: PBIPBs 1st runPBIPBs 2nd runPBIPBs 3rd runPBIPBs 4th runPBIPBs 5th runPBIPBs 6th runPBIPBs 7th runPBIPBs 8th runPBIPBs 9th runPB 'Look' 3D Peep ShowsDennis Knight Activity Books.

Procter & Gamble (France): Butterflies ♦ VIEW RANGE ♦
PR207/1
PR207/2
PR207/3
PR207/4
PR207/5
PR207/6
PR207/7
PR207/8
PR207/9
PR207/10
PR207/11
PR207/12
Sanitarium Skippy's Australiana Adventure: ♦ VIEW RANGE ♦
PR208/1
PR208/2
PR208/3
PR208/4
PR208/5
PR208/6
PR208/7
PR208/8
PR208/9
PR208/10
PR208/11
PR208/12
Futbol En Accion: [Spain, 1974] ♦ VIEW RANGE ♦
PR209
  • Thought to be 36 sets in the style of "Soccer Action Replay"
Camberwick Green Toothpaste: ♦ VIEW RANGE ♦
PR211

"Free inside Letraset Camberwick Green 'rub-down' transfer set complete with colour background. There are five sets available to make up a complete picture." The ©1972 refers to the programme, not the printing date.

Milky Bar Wild West (Provisional Title)
PR219
  • Milky Bar Kid
PR219
  • Milky Bar Chest
PR219
  • Ugly Olly the Outlaw
PR219
  • Bad Bart — The Bully
PR219
  • Silly Sam — The Town Clown
PR219
  • Bob The Brat
PR219
  • Bill The Brat
PR219
  • Sid — The Stage Driver
PR219
  • Old Dr. Bones
PR219
  • Mr. Gloom — The Undertaker
PR219
  • Pretty Sally — From The Saloon
PR219
  • Sam Shiner — The Miner
PR219
  • Phil McCavity — The Dentist
PR219
  • Big Bo — The Blacksmith
PR219
  • Tricky Pete — The Prankster / Lazy Joe — Layabout
PR219
  • Miss Molly

See also: PR186.

[No S/N] •?• Lessive Bonux (Dargaud) [1975]: ♦ VIEW RANGE ♦
Two sheets of Lucky Luke transfers in a sealed plastic packet

"d'aprés MORRIS et GOSCINNY. Imprimé en Angleterre par Letraset pour BONUX"

[No S/N] •?• Bowyers Action Sport 75:
 
  • Tennis — Wimbledon Men's Singles Championship, July 5 '75
 
  • Boxing — World Championship Kuala Lumpur Ali v Bugner, July 21 '75
 
  • Cricket — Prudential World Cup Final Lord's, June 21 '75
 
  • Motor Racing — British Grand Prix Silverstone, July 19 '75
 
  • Horse Racing — Grand National Aintree, April 5 '75
 
  • Soccer — All London FA Cup Final, May 3 '75

Free Gifts in packets of sausages, but N.B.: these are NOT Letraset dry rub-down transfers. They are 'ink-smear' style transfers as produced by TransAction, & almost certainly contravene Letraset's patents. They are included here for consistency & completeness (pace Gödel). See also Bowyers Sport in Action above.

[No S/N] •?• Kellogg's Corn Flakes 10 Great Adventurers of Canada [1975]:
3
9
10

Seven other titles, obviously!

[No S/N] •?• Kellogg's Olympic Action Replay:
4
7

Another Canadian Free Gift of the same period (probably c.1976); not to be confused with the earlier Olympic Games Action Replays.

Kellogg's Corn Flakes Noble Game of Cricket: [1977] ♦ VIEW RANGE ♦
PR248/1
PR248/2
PR248/3
PR248/4
PR248/5
PR248/6
PR248/7
PR248/8
PR248/9
PR248/10
PR248/11
PR248/12
PR248/13
PR248/14
PR248/15
PR248/16
PR248/17
PR248/18
Spoon Size Cubs Shredded Wheat Create Your Own Safari Scene: [1976] ♦ VIEW RANGE ♦
PR250
PR250
PR250
PR250
PR250
PR250

"6 to collect" (See also World in Action Transfers)

[No S/N] •?• Super Heroes Tattooze♦ VIEW RANGE ♦
Confectionery-style packets of temporary tattoos.

Note that these are NOT dry rub-down transfers!

See also: Space MonstersDandy TattoozeTattooze Skin TransfersSpace Attack1000BC The Savage AgeAction Man.

Kellogg's Sea Creatures (Provisional Title)
PR257
  • •?• Unknown number of transfers featuring sea creatures, marked "Kellogg's".

This came from a Canadian eBay Seller, & is very much in keeping with Kellogg's other Canadian cereal promotions (see above).

Lyons Ready Brek The Rescuers: [1977] ♦ VIEW RANGE ♦
PR258

4 numbered transfers with leaflets

Shreddies Star Wars: [1977] ♦ VIEW RANGE ♦
PR261
PR261
PR261
PR261
[No S/N] •?• Wall's Sausages Star Wars: [1977] ♦ VIEW RANGE ♦
Free Gifts, 60mm x 25mm. Set of twelve.

The Wall's Sausages set was available as one per pack, & also given away in random pairs in "Look-In" No.11, w/e 11 Mar 1978. There was also a block of six included in the 'Star Wars Space Writing Set'.

[No S/N] •?• Duplo Asterix Rubbel-Bild: [1978]
42 Transfers in Packets of Duplo.

Interestingly, despite the late date, these are gravure printed & not litho.

Back to the top

MAKO SERIES

Comano marketed MakoCalco transfers, which, like Fun Doodles, came without backgrounds. Each subject was available in four different sheets; there was only one sheet per pack, so that meant four separate Calco packs per title — e.g., "Snow White No.1" up to "Snow White No.4".

For each title, you could also get all four sheets packaged together in a single box along with with a large background (92cm x 25cm), as per Panoramas, & these were called MakoCalcorama.

See what they did there?

The numbering system is logical but the use of hyphens a bit inconsistent; to start with the Calcoramas are all numbered "4400" & their individual Calco transfer sheets "440". So if you bought the Snow White Calcorama, you would get the box & background 4400-1, plus the four Calco sheets 4401-1, 4401-2, 4401-3, & 4401-4.

Note that as well as their own numbering system, some early Calco sheets are clearly marked with Letraset's PR Serials.

Calcorama (4400 Series) & Calco (440 Series) prior to 1972: ♦ VIEW RANGE ♦
4400-1 = 4401-1 to 4
4400-2 = 4402-1 to 4
4400-3 = 4403-1 to 4
4400-4 = 4404-1 to 4
4400-5 = 4405-1 to 4
4400-6 = 4406-1 to 4
Additional Calcorama listed in the 1972 Mako trade catalogue: ♦ VIEW RANGE ♦
4400-7
4400-8
4400-9
Additional sets of Calco sheets listed in the 1972 Mako trade catalogue: ♦ VIEW RANGE ♦
7: Dumbo Circus
8: The Aristocats
9: Oum the White Dolphin
10: Victor & Horace
11: Veteran Cars
12: Aglae & Sidonie
13: Flowers & Butterflies
14: Domestic Animals
15: Wild Animals
Additional sets of Calco sheets listed in the 1974 Mako trade catalogue: ♦ VIEW RANGE ♦
The Sorceror's Apprentice
Laurel & Hardy
Bozo le Clown
Robin Hood
Reinefeuille

The switch from "440" prefixes to "441" (Calco sheets) & "442" (Calcorama), which seem to reflect a change of printing technology, follows the numbering pattern as before, with adjustments for those single sheets which didn't have a Calcorama home.

But at the same time, Calcoramas now came with only one Calco sheet (instead of four as previously), & the background was a much smaller 38cm x13cm, folded into the same size packet as Calcos would have been.

In other words, from now on "Calco" = "single sheet WITHOUT background" (as per Fun Doodles), & "Calcorama" = "single sheet PLUS background" (as per Storytime Doodles).

Calco 441 Series ("Printed in Italy"): ♦ VIEW RANGE ♦
441-1-1
441-1-2
441-1-3
441-3-4
441-3-5
441-4-1
441-4-2
441-4-3
441-4-4
441-6-2
441-6-3
441-7-1
441-9-1
441-9-2
441-9-3
441-9-4
441-10-1
441-10-2
441-11-1
441-11-2
441-12
441-13
441-14
441-18
441-19
441-20
441-23
Calcorama 442 Series: ♦ VIEW RANGE ♦
442-1
442-3
442-5
442-8
442-10

Back to the top

L SERIES [Litho 1976—1981]

The 'L' Series transfer sheets came from Letraset's Italian printer, Linea Sodecor (purchased in 1976). Italian Offset Litho-printed transfer sheets use matte-surfaced plastic (as opposed to the English gloss-surfaced sheets). This doesn't affect the appearance of the applied transfer.

Rotary Gravure printing is very expensive to set up, so it is rare to see transfer sheets using this method reprinted with minor changes. But Offset Litho printing is relatively cheap, so from now on it becomes common to find transfer sheets with small alterations, or with varied (& sometimes multiple) serial numbers.

We have evidence of 'L' serials before L46, but it seems most likely that they were all Decor-Craft sheets of between four & eight transfers per sheet. I will include the ones we know about here just for completeness' sake:

Decor-Craft Sheets ♦ VIEW RANGE ♦
L6
  • Sheet includes Butterflies, & Terry Longhurst Horses' Heads 27.01.39
  • • VIEW ITEM •
L30
Star Wars (2 — large format): [1977] (see GK247 above for English printing) ♦ VIEW RANGE ♦
L46/1
L46/2
L46/3

Several titles appear to have been printed in both Italy & England, including this one.

This range was also reprinted as L77.

Star Wars (3 — small format): [1977] ♦ VIEW RANGE ♦
L48
L48
L48
L48
L48
L48
L48
L48
L48
L48
[No S/N] •?• Wimpy Star Wars Letraset Transfers:
Just the one set, apparently…
[No S/N] •?• McDonald's McDonaldland Rub-Down Transfers: [1978]
UK Free Gift

See also: McDonald's PrestoMagiX Fall Fun 1979Ronald McDonald Rub-Down Scene 1981McDonald's Space Transfer Set 1985Ronald McDonald Rub-Down Scene 1986McDonald's Jungle Land 1991.

Paddington Transfer Tales (2): [1976 — reprinted 1979]
(see GK238 for English printing, & L86 for later Italian issue) ♦ VIEW RANGE ♦
L55/1
L55/2
L55/3
L55/4
Letraset Walt Disney Panoramas: [1978] ♦ VIEW RANGE ♦
•?•
•?•
•?•
L61/A4
•?•
•?•
L61/A7
L61/A8

This range was reprinted as part of L96, & as the Thomas Salter Walt Disney Panoramas.

See also the 1978 Nature Panoramas & the earlier 1976 Letraset Panoramas GK232.

The portmanteau serial number L61 was also used for Mini-Toons (L61/A9 to L61/A32):

Letraset Mini-Toons: [reprints with new transfer sheet artwork] ♦ VIEW RANGE ♦
L61/A9
L61/A10
L61/A11
L61/A12
L61/A13
L61/A14
L61/A15
L61/A16
L61/A17
L61/A18
L61/A19
L61/A20
L61/A21
L61/A22
L61/A23
L61/A24
L61/A25
L61/A26
L61/A27
L61/A28
L61/A29
L61/A30
L61/A31
L61/A32

StellarX: "The interior images and the front image are identical to the set originally produced in 1970. The difference is that the front has a white border and the transfers inside are totally new — even though the image on the front of the sets still shows the ORIGINAL transfer images." (The "Mini-Toons" logo is also completely revised.)

See also: Mini-Toons 1-12Mini-Toons 13-24Groovy DoodlesMini-Toons 25-48PR124 Mini-ToonsMagic Rub-OffsSmash Mini-Toons.

Kellogg's Rice Krispies 4 Decor-Craft Wild Birds: [1979] ♦ VIEW RANGE ♦
LP62

The serial number "LP62" is conjectural for the moment, being based on hearsay. But we have to put this promotion somewhere, so until we discover otherwise, this will do.

Dickmann Jubilaeums Rubbel Aktion: ♦ VIEW RANGE ♦
LP63a/1
LP63a/8

So far only two sheets found, both featuring Pinocchio. Obviously there were at least eight sheets in the range!

"DC Action Heroes" (Flag of convenience): [1978] ♦ VIEW RANGE ♦
L64/A1
L64/A2
L64/A3
L64/A4

Combined reprints from earlier GK173 "Super Action Heroes" &/or GK245 "Super Action Heroes" sets. No series title. Apparently re-issued with a new serial as L80; therefore included twice.

See also: Super Action Heroes 1st runSuper Action Heroes 2nd runSuper Action Heroes 3rd runMarvel Action HeroesSpider-Man Action TransfersSuper Heroes Rub-OnsMini MarvelsSuper Friends.

Birds of Britain (RSPB): [reprint] ♦ VIEW RANGE ♦
L68/1a
L68/2a
•?•

Also printed as "Birds" (omitting the "…of Britain").

John Hunt: "The very detailed artwork was by Peggy Chapman." See GK216 for the English version.

"Marvel Action Heroes" (Flag of convenience): [1978] ♦ VIEW RANGE ♦
•?•
L69/A2
L69/A3
L69/A4

L69/A3 Spider-Man was reprinted as L100 & then as 090/024S.

See also: Super Action Heroes 1st runSuper Action Heroes 2nd runSuper Action Heroes 3rd runDC Action HeroesSpider-Man Action TransfersSuper Heroes Rub-OnsMini MarvelsSuper Friends.

3-D Double Doodles Intergalactic Action [1979]: ♦ VIEW RANGE ♦
L71/2
L71/3

Box containing vacuum-form plastic scenes & two sheets of transfers. L81/4 is Thelwell. See also L81 (second printing) & L91 (third printing). Similar to the Galactic Star Base kit (item after next).

Sarah Kay Action Transfers Playhouse: [1979] ♦ VIEW RANGE ♦
L72/1
L72/2
L72/3
L72/4

All four sheets are included with the Playhouse. Re-issued as L90. Also see the next item:

Letraset Galactic Star Base: ♦ VIEW RANGE ♦
L72/5
L72/6
L72/7
L72/8

Box containing vacuum-form plastic scenes & four sheets of transfers. Similar to the 3-D Double Doodles kit (item before previous). L72 was a portmanteau serial number; see Sarah Kay above.

Nature Panorama: [1978] ♦ VIEW RANGE ♦
L73/1
L73/2
L73/3
L73/4

B27: "Front cover is Letraset Action Transfers but inside it's Thomas Salter Ltd, Glenrothes, Fife."

See also the 1978 Letraset Walt Disney Panoramas, the Thomas Salter Walt Disney Panoramas & the earlier 1976 Letraset Panoramas GK232.

Okay, I admit I made up L73/4. Every catalogue is entitled to one deliberate mistake, right? It just seemed too good to pass up.

Letraset Fun Doodles (5th run): ♦ VIEW RANGE ♦
L74/6a
L74/8a
Goldi Rubbel Bilder: [1979] ♦ VIEW RANGE ♦
L74/3
L74/4
L74/5
L74/6
Thelwell Pony Tales: [1979] ♦ VIEW RANGE ♦
L111/3 or 090/079R
L74/7a or 090/079S
L74/8a or 090/079T
L111/4 or 090/079U

L74 was a portmanteau serial number consisting of several jobs, with its transfer sheets being re-used in various ways. For example, the Thelwell Fun Doodles & the Thelwell Pony Tales Prize Giving share the same serial (L74/8a), & the Pony Tales run was evidently reprinted as L111. "090" numbers are Sodecor codes usually reserved for Thomas Salter. Late transfer sheets often have more than one serial number printed on them, since adding a new serial for a reprint is quite straightforward with Litho printing.

See also: Fun Doodles 1st runFun Doodles 2nd runFun Doodles 3rd runFun Doodles 4th runStorytime Doodles 1st runStorytime Doodles 2nd runMagicramaStorytime Doodles from Kellogg's.

Shreddies Battlestar Galactica: [1978] ♦ VIEW RANGE ♦
LP75a/1
LP75a/2
LP75a/3
LP75a/4

Four packet panels: Scene 1: The Destruction of Caprica — (Ovion Planet) — Scene 3: Escape from Carillon — (Command Centre)

Star Wars (2): [1977] (see GK247 above for English printing) ♦ VIEW RANGE ♦
L77/1
L77/2
L77/3

Several titles appear to have been printed in both Italy & England, including this one.

This range was also previously printed as L46.

"DC Action Heroes" (Flag of convenience): [1978] ♦ VIEW RANGE ♦
L80/1
L80/3
•?•
•?•

Combined reprints from earlier GK173 "Super Action Heroes" &/or GK245 "Super Action Heroes" sets. No series title. Apparently previously issued as L64; therefore included twice.

See also: Super Action Heroes 1st runSuper Action Heroes 2nd runSuper Action Heroes 3rd runDC Action HeroesMarvel Action HeroesSpider-Man Action TransfersSuper Heroes Rub-OnsMini MarvelsSuper Friends.

[No S/N] •?• La Vache Qui Rit Goldorak: [1978] ♦ VIEW RANGE ♦
Set of 10 sheets, Free Gifts in packets of cheese.

"Il y a en tout 10 planches différentes de décalcomanies à sec Goldorak. Tu en trouveras une dans les boites de 8, 12 et 16 portions et 2 dans les boites de 24 portions."
"Attention: Prévois ta mise en scène avant de décalquer les sujets. Une fois transférés, il sera trop tard pour changer d'avis."

— Wise words!

3-D Double Doodles Intergalactic Action [1979]: ♦ VIEW RANGE ♦
L81/3

L81/4 is Thelwell (see below). This is the second printing of L71.

Thelwell Pony Plaques (Moulding Kit): [1978] ♦ VIEW RANGE ♦
L81/4

2 transfers on sheet. As with the Sarah Kay Playhouse, these transfers have been re-issued as L90/2. The transfers themselves are re-purposed from artwork printed in the Decor-Craft range, serial number 27.01.154. The address given (although possibly only on the second printing) is "Letraset Consumer Products Ltd. Woodside Road, Glenrothes, Fife, Scotland." This is, of course, Thomas Salter's address…

Holly Hobbie Art Miniature Plaques: [1978] ♦ VIEW RANGE ♦
27.01.139

"Back of box: 'Holly Hobbie Art miniatures are ©1977' leaflet: '©1979'." The 1977 date probably refers to the product line (& not the transfers). The serial number is a Decor-Craft Design Reference Number, which indicates that this set re-used these, just as the Thelwell Pony Plaques (above) also did for their transfers.

Battlestar Galactica: [1979] ♦ VIEW RANGE ♦
L83/1
L83/2
L83/3
L83/4

Re-issued as part of L96.

Action Adventure Playscenes (Thomas Salter Letraset Action Transfers) aka Rub-Ons: [1979] ♦ VIEW RANGE ♦
L86/1
L86/2
L86/3
L86/4
L86/5
L86/6
L86/7
L86/8
L86/9
L86/10
L86/11
L86/12

Available as 'Action Adventure Playscenes', & also as 'Rub-Ons' (presumably for the US market) with the following info:

"Made and Printed in England by Letraset Consumer Products Ltd, Ashford, Kent."
"Distributed in the USA by International Playthings. Inc, Montclair, NJ, 07042."
"Rub-Ons a registered Trade Mark of Hasbro Industries, Inc."

Paddington Transfer Tales (3): [1976 — reprinted 1979]
(see GK238 for English printing, & L55 for earlier Italian issue) ♦ VIEW RANGE ♦
•?•
•?•
L86/15
•?•

Note that (as indicated by the shared serial numbers) these reprints were 'stuck on the end' of the Action Adventure series above!

Thelwell Pony Plaques (Moulding Kit): [1978] ♦ VIEW RANGE ♦
L90/2

2 transfers on sheet. As with the Sarah Kay Playhouse, these transfers have been issued earlier, as L81/4. The transfers themselves are re-purposed from artwork printed in the Decor-Craft range, serial number 27.01.154. The address given (although possibly only on the second printing) is "Letraset Consumer Products Ltd. Woodside Road, Glenrothes, Fife, Scotland." This is, of course, Thomas Salter's address…

Sarah Kay Action Transfers Playhouse: [1979] ♦ VIEW RANGE ♦
L90/7
L90/8
L90/9
L90/10

All four sheets are included with the Playhouse. Issued earlier as L72.

3-D Double Doodles Intergalactic Action [1979]: ♦ VIEW RANGE ♦
L91/1

This is the third printing of L71.

Lyons-Tetley Ready Brek Star Force: [1979] ♦ VIEW RANGE ♦
LP92/1
LP92/2
LP92/3
LP92/4
LP92/5
LP92/6
LP92/7
LP92/8
LP92/9
LP92/10

"Kalkitos Free with Ready Brek". Green Zard Aliens battling against Star Force Rangers, 48mm x 98mm.

[No S/N] •?• McDonald's PrestoMagiX Fall Fun: [1979]
LP95/1

See also: McDonald's McDonaldland 1978Ronald McDonald Rub-Down Scene 1981McDonald's Space Transfer Set 1985Ronald McDonald Rub-Down Scene 1986McDonald's Jungle Land 1991.

Letraset Walt Disney Panoramas: [1979] ♦ VIEW RANGE ♦
•?•
•?•
•?•
•?•
•?•
L96/2
•?•
•?•

This range was reprinted from the 1978 Walt Disney Panoramas, & reprinted again as the Thomas Salter Walt Disney Panoramas.

See also the 1978 Nature Panoramas & the earlier 1976 Letraset Panoramas GK232.

The portmanteau serial number L96 was also used for Battlestar Galactica:

Battlestar Galactica: [1979] ♦ VIEW RANGE ♦
•?•
•?•
L96/11
L96/12

Re-issues of L83.

Amazing Spider-Man Action Transfers: [1978] ♦ VIEW RANGE ♦
L100

This is a reprint of the Spider-Man set above.

See also: Super Action Heroes 1st runSuper Action Heroes 2nd runSuper Action Heroes 3rd runDC Action HeroesMarvel Action HeroesSuper Heroes Rub-OnsMini MarvelsSuper Friends.

Kellogg's Cereals (Canada): ♦ VIEW RANGE ♦
LP102
TV Comic Action Transfers: [1979] ♦ VIEW RANGE ♦
LP104/1
LP104/2
Dr Who Weekly Free Action Transfers: [1979] ♦ VIEW RANGE ♦
L105/1
L105/2
L105/3
L105/4

Artwork by Dave Gibbons.

[No S/N] •?• PanriCo Junglorama Tarzan: [1979] ♦ VIEW RANGE ♦
Thirty-six Free Gift transfers, three per sheet, to fit on twelve backgrounds

"En cada 'doble pastelito' como éste, encontrarás un JUNGLORAMA, es decir, un paisaje de la jungla y una calcomania."

Walt Disney The Black Hole: [1979] ♦ VIEW RANGE ♦
L107/1
L107/2
L107/3
L107/4
Battle of the Planets: [1979] ♦ VIEW RANGE ♦
[No S/N]
[No S/N]
[No S/N]
[No S/N]

"Letraset Action Transfers", but by Thomas Salter. No "L" series serial numbers, unless you fancy an anagram.

Mini Marvels: ♦ VIEW RANGE ♦
L110
L110
L110
L110
L110
L110
L110
L110

See also: Super Action Heroes 1st runSuper Action Heroes 2nd runSuper Action Heroes 3rd runDC Action HeroesMarvel Action HeroesSpider-Man Action TransfersSuper Heroes Rub-OnsSuper Friends.

Thelwell Pony Tales: [1979] ♦ VIEW RANGE ♦
L111: see L74.
Findus Crispy Pancakes The Black Hole: [1979] ♦ VIEW RANGE ♦
LP112/1
LP112/2
LP112/3
LP112/4
LP112/5

"Collect all 5 exciting scenes from other Findus Crispy Pancakes": Ante-chamber — Central Control Room — Close to the Edge — Running Battle — Escape

[No S/N] •?• Albator offert par Braisor: [1979]
10 décalcomanies format 11cm/7cm

Four different backgrounds provided on the back panels of packets of Braisor de Prior.

Space Adventures — White Squadron: [1980] ♦ VIEW RANGE ♦
L116/1
L116/2
L116/3
L116/4
L116/5
L116/6
L116/7
L116/8
L116/9
L116/10

"Glow in the Dark" Action Transfers!
The "Letraset Action Transfers" logo appears on some packs, but "Rub Down Action Transfers" on others. This suggests reprinting by Thomas Salter.

My First Colourpatch Picture: [1980] ♦ VIEW RANGE ♦
L117/1
L117/2
L117/3
L117/4

Letraset Rub-Down Transfers / Made By Thomas Salter

[No S/N] •?• Space Monsters Letraset Action Transfers: [1980] ♦ VIEW RANGE ♦
Confectionery-style packets of transfers; some Glow-in-the-Dark.

See also: Dandy TattoozeTattooze Skin TransfersSuper Heroes TattoozeSpace Attack1000BC The Savage AgeAction Man.

Kraft Dairylea Empire Strikes Back: [1980] ♦ VIEW RANGE ♦
LP123
LP123
LP123
LP123
LP123

The Dagobah Free Gift was given away with the first 'Empire Strikes Back' issue of Star Wars Weekly (No.118, May 29 1980). This featured a black-&-white circular 'scene' onto which to rub down your transfers; the same artwork as in the lids of the Dairylea Cheese Spread packs. The back page ad (in colour) also offers the Bumper Transfer Pack in return for pack lids!

"Printed in Italy by Letraset for Kraft Foods Ltd."

[No S/N] •?• Samos 99 — Olympics:
7
  • Natation (Nage — Plongeon)

French cheese Free Gift.

Sarah Kay Art Miniature Plaques: ♦ VIEW RANGE ♦
L128

2 transfers on sheet. Same idea as the Thelwell Pony Plaques and the Holly Hobbie Art Miniature Plaques. Again, the transfers are re-purposed from artwork printed in the Decor-Craft range, serial number 27.01.150.

Kevin Keegan's Goal Action Replay: [1980] ♦ VIEW RANGE ♦
L135
L135
L135
L135
L135
L135
L135
L135

Eight in this series. Competition closing date: 30/4/81. "Letraset Action Transfers" logo.

World Cup Espana 82 Kevin Keegan Action Transfers Poster: [1982] ♦ VIEW RANGE ♦
L140

See also the similar Dennis Lillee Action Transfers Poster LP168.

[No S/N] •?• Universal Task-Force [1980]: ♦ VIEW RANGE ♦
Commander Clone
Demona
Friends of Fire
Kaarl the Korrector
The Lasers
Universal Task-Force

"Letraset Action Transfers" made in Italy. Printed in U.S.A. Distributed by Ideal. Also — view this range for the unreleased Galactic Task-Force!

Shreddies Superman 2: [1980] ♦ VIEW RANGE ♦
LP143/1
LP143/2
LP143/3
LP143/4

Some sheets are marked "Printed in Italy by Letraset SP Ltd" whereas others with the same serial number & artwork have an "Action Transfer Products" logo in 'Letraset Action Transfers' style (but with no mention of Letraset). This suggests a transition. The transfer sheets were provided randomly, so the titles of the cereal packet backgrounds shown above do not necessarily correspond.

[No S/N] •?• Texaco 1981 Calendar: [1980?]
Green packets; transfers are marked SP-1 to SP-14.

"Collect all 14 super transfers to complete your calendar."

Nabisco, Manufacturers of Smurfs Cereal Presents SMURFS: [1981]
LP151
  • Smurfette holding tennis racket
LP151
  • Smurf painting
LP151
  • Smurf riding leaf skateboard
LP151
  • Smurf riding tricycle
LP151
  • Smurf playing Cricket
LP151
  • Smurf holding hands out

34mm x 34mm. Note that the next item has the same serial, & was presumably printed simultaneously:

Ronald McDonald Rub-Down Scene: [1981]
LP151
  • McDonald's Restaurants of Canada

Same serial as above. "Created by Phase III Productions."

See also: McDonald's McDonaldland 1978McDonald's PrestoMagiX Fall Fun 1979McDonald's Space Transfer Set 1985Ronald McDonald Rub-Down Scene 1986McDonald's Jungle Land 1991.

Nabisco Shredded Wheat Super Kids: [1981] ♦ VIEW RANGE ♦
LP163
LP163
LP163
LP163
LP163

Copyrighted 1980, but as usual this will refer to the licensed property rather than the date of publication.

Dennis Lillee Action Transfers Poster: [1981-82] ♦ VIEW RANGE ♦
LP168
LP168
LP168
LP168
LP168
LP168
LP168
LP168

"Dennis Lillee Testimonial Year 1981-82"
"Transfer Sheets Manufactured in Italy by Action Transfers ©"

"Action Transfer Products" logo in 'Letraset Action Transfers' style (but no mention of Letraset). Published by John Sands Leisure; transfers to be applied to poster. See also the similar Kevin Keegan Action Transfers Poster L140.

[No S/N] •?• British Airways — Featuring the Space Shuttle:
Booklet with transfers

See also: PR101 BEA Trident TwoPR128 BEA Trident ThreePR182 British Airways Trident ThreePR182 British Airways Tristar.

Doctor Who's Little Book of Villains: [1982]
Booklet with transfers, in Suchard Tardis Easter Egg
Post Galactic Battles: ♦ VIEW RANGE ♦
LP201/5

"Action Transfer Products" logo in 'Letraset Action Transfers' style (but no mention of Letraset). Canadian (bilingual); presumably others in series!

Kellogg's Coco Pops Calendar [1982]: ♦ VIEW RANGE ♦
LP206/1
LP206/2
LP206/3
LP206/4
LP206/5
LP206/6
LP206/7
LP206/8

Robspromos says: "50mm x 35mm, set of 8 [1982] in Kellogg's cereal. This is a set of 8 to be used on a Calendar e.g. LP206/1 had 6 pictures, 2x New years day (picture of Coco the monkey with a party hat on), 2x Doctor (picture of a stethoscope), 2x Easter (picture of an Easter egg)"

Shredded Wheat E.T. Free Gifts: [1982] ♦ VIEW RANGE ♦
LP212/1
LP212/2
LP212/3
LP212/4

"Action Transfer Products" logo in 'Letraset Action Transfers' style (but no mention of Letraset).
Presumably by now these are now either by Thomas Salter, or — if the sale of assets divided Free Gifts from Toys — by Acorn. See also E.T. Rub Down Action Transfers

Lyons Ready Brek Free Gift Transfers: [1983] ♦ VIEW RANGE ♦
LP219/4
LP219/5

No logo. Text on sheet reads: "LYONS READY BREK 1983 - LP219/x".

[No S/N] •?• Barratt Super Heroes Activity Album: [1983]
Batman Sheet (identical artwork to the sheet used in the "Batman & Robin" Kalkitos)

Competition closing date: 30th June 1984

Come and Discover Butlin's in '85: [1985] ♦ VIEW RANGE ♦
LP225
Kellogg's Rice Krispies Rubbits: [1985] ♦ VIEW RANGE ♦
LP226
LP227
LP228
LP229
LP230
LP231

"Action Transfer Products" logo in 'Letraset Action Transfers' style (but no mention of Letraset).
"One inside this packet six to collect"

Marvel UK The Spider-Man Comic: ♦ VIEW RANGE ♦
•?•
LP232
LP233

These are the last known "L" series. Letraset was acquired by Esselte in the last quarter of 1981, and only three known products have serials from after this date. The E.T. Free Gifts could have been already in print, & after the demise of Peter Pan Playthings, Acorn could have reverted to using the "LP" serials & "Action Transfers" trademark a few more times. Although the Spider-Man sheet is referred to as "Action Rub-Down Transfers", the "Action Transfers" logo is not used & the wording may have been re-arranged to avoid trademark issues.

Marvel UK Secret Wars
 
  • No.1 27th April 1985

No serial; too late for serials by now, anyway! Note that this is an earlier date than the last two items, & the same date as next item:

Marvel UK Return of the Jedi (Ewok Transfers):
207 R1
  • No.97, 27th April 1985
207 R2
  • No.98, 4th May 1985
207 R3
  • No.99, 11th May 1985
McDonald's Space Transfer Set: [1985]
Canadian Free Gift
Ronald McDonald Rub-Down Scene: [1986]
No.2 (presumably others) Canada
McDonald's Jungle Land: [1991]
Canadian Free Gift

See also: McDonald's McDonaldland 1978McDonald's PrestoMagiX Fall Fun 1979Ronald McDonald Rub-Down Scene 1981.

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Kalkitos [Litho 1975—1981]

Letraset bought Linea Sodecor specifically to produce Kalkitos under contract from Gillette (the razor-blade company). The first ones were dated 1975, although the purchase was in 1976. As you will have seen from the above, other series were printed at the Italian factory as well.

Throughout the rest of this Chronology, items are arranged according to the serial numbers on the transfer sheet. In this section it makes more sense to start with the serial numbers from the backgrounds, and the transfer sheet serials (where known) are listed after the title on the same line.

Kalkitos Serials are 6 digits starting with "05"; for the Sheet Serials that's all there is, but the Background Serials are followed by a batch number. Note that although Sheet & Background Serials follow the same sequence, they neither correlate nor overlap. It's unusual for Letraset products to print serial numbers on the backgrounds, & when it happens the corresponding number on the sheet is normally identical; not so with Kalkitos.

Being aimed at an International market, Kalkitos titles were usually printed in several languages. The English titles are given here (when available).

There were two basic sizes, referred to here as Large (670mm x 240mm unfolded) & Small (455mm x 125mm).

Kalkitos ♦ VIEW RANGE ♦
n/s
052549/H7
052550/H7
052552/C7
052553/C7
052555/C7
052556/C7
052557/C7
052558/L7
052559/L7
052560/L7
052561/L7
052562/L7
052563/L7
052565/L7
052566/C7
052567/C7
052568/C7
052569/C7
052570/C7
052571/C7
052572/C7
052573/C7
052575/C7
052576/L7
052756/M7
052761/M7
052764/M7
052766/M7
052767/M7
052768/M7
052769/M7
052770/M7
052771/M7
052772/M7
052773/M7
052774/M7
052775/M7
052776/M7
052777/M7
052778/M7
052779/M7
052780/M7
052781/M7
052782/M7
052783/M7
053174/B8
053175/B8
053176/B8
053177/B8
053178/B8
053179/B8
053180/B8
053181/B8
053182/B8
053183/B8
053186/B8
053185/B8
053188/B8
053189/B8
053193/B8
053194/C8
053195/C8
053196/C8
053197/C8
053201/C8
053294/B8
053295/B8
053296/B8
053297/B8
053515/F8
053516/F8
053521/F8
053522/F8
053529/F8
053533/F8
053541/F8
053867/I8
053868/I8
053869/I8
053870/I8
053871/I8
053872/I8
053873/I8
053874/I8
053875/I8
053876/I8
053877/I8
053878/I8
053879/I8
053880/I8
053881/I8
053882/I8
053883/I8
053884/I8
053885/I8
053886/I8
053887/I8
053888/I8
053889/I8
053890/I8
053891/I8
053892/I8
053893/I8
053894/I8
054035/N8
054058/N8
054062/N8
054064/N8
054073/N8
054074/N8
054075/N8
054078/N8
054214/N8
054218/N8
054222/N8
054320/C9
054323/C9
054326/C9
054328/C9
054332/C9
054333/C9
054335/C9
054336/C9
054540/F9
054541/F9
054542/F9
054543/F9
054545/F9
054546/F9
054547/F9
054548/F9
054549/F9
054550/F9
054551/F9
054553/I9
054555/I9
054556/I9
054557/I9
054558/I9
054559/I9
054561/I9
054562/F9
054563/F9
054564/F9
054565/F9
054566/F9
054567/F9
054568/F9
054569/F9
054575/I9
054576/I9
054577/I9
054593/F9
054623/G9
054624/G9
054626/G9
054628/G9
054629/G9
054630/G9

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S SERIES

"Specials" feature custom artwork commissioned for individual clients:

Yellow Submarine: [1968] ♦ VIEW RANGE ♦
S10064
  • (Artwork for cel animation — used in the production of the movie)
  • • VIEW ITEM •
Taide Ja Kehys Oy ♦ VIEW RANGE ♦
S31304
HMS Hermes: [1981] ♦ VIEW RANGE ♦
S56561
Shoeburyness Proof & Experimental Establishment: [1984 Esselte/Letraset] ♦ VIEW RANGE ♦
S62285

(We have plenty of other 'Specials' serial numbers, but I think this is enough to give you an idea…! See more of the range from our archives on the Specials pages.)

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LetraCraft Decor-Craft

Design Reference Numbers — ♦ VIEW RANGE ♦
27.01.02
27.01.06
27.01.13
27.01.14
•?•
•?•
27.01.15
27.01.16
27.01.20
27.01.21
27.01.22
27.01.23
27.01.27
27.01.28
27.01.29
  • [1974 England]
  • RSPB Birds: Goldfinches by Robert Gillmor (Sheet marked L30)
  • • VIEW ITEM •
27.01.30
27.01.30
27.01.31
27.01.32
27.01.33
27.01.35
27.01.36
27.01.38
27.01.39
27.01.40
27.01.41
27.01.42
27.01.46
27.01.49
27.01.51
27.01.56
27.01.57
27.01.60
27.01.62
27.01.66
27.01.67
27.01.68
27.01.69
27.01.70
27.01.71
27.01.74
27.01.75
27.01.77
27.01.81
27.01.87
27.01.88
  • [1975 England]
  • 11th Light Dragoons / 1st Dutch Carabineers (© Ugo Pericoli)
  • • VIEW ITEM •
27.01.89
27.01.91
27.01.100
27.01.103
27.01.105
27.01.109
27.01.118
27.01.121
27.01.127
27.01.129
27.01.130
27.01.131
27.01.133
27.01.135
27.01.138
27.01.139
27.01.146
27.01.147
27.01.148
27.01.149
27.01.150
27.01.154

The top pair of transfers from 27.01.154 are re-used as L81/4 (later L90/2) in the Thelwell Pony Plaques.

The transfers marked "LARGE" are double size. Either the early ones marked "Italy" are later reprints (with the earlier print date still appearing), or Letraset's involvement with Sodecor pre-dates the purchase by 2 years. As so often happens, early dates on later transfers refer to the copyright of the original material rather than the print date. 27.01.138 was printed as 27.01.38 by typo; easily done!

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Post-Letraset [1981—1985]

Thomas Salter [1981—1983]

Thomas Salter was purchased by Letraset (for £1m) in 1978; however, the earliest set produced under their own name without reference to Letraset is circa 1982. This is because Letraset were acquired by Esselte in the last quarter of 1981, & it seems most likely that Letraset Consumer Products would have been farmed off to Thomas Salter at the same time, as a consequence of the acquisition. Many of the sets with Letraset transfers between 1978 & 1981 had Thomas Salter's address rather than Letraset's.

[No S/N] •?• Action Man Rub-Down Action Transfers: ♦ VIEW RANGE ♦
Confectionery-style packets: "8p"; "There are 100 different transfers to collect."
"Four sheets containing 8 colour transfers to use with Action Man Military Panorama."
[No S/N] •?• Space Attack Rub-Down Action Transfers: [1982] ♦ VIEW RANGE ♦
Confectionery-style packets: "4 Space Transfers Inside";
"Over 50 Monster transfers in this series. Buy more packs to add to your collection".
[No S/N] •?• 1000BC The Savage Age Rub-Down Action Transfers: [1982] ♦ VIEW RANGE ♦
Confectionery-style packets: "4 Savage Monster Transfers Inside";
"Over 50 Monster transfers in this series. Buy more packs to add to your collection".

See also: Space MonstersDandy TattoozeTattooze Skin TransfersSuper Heroes Tattooze.

Walt Disney Panoramas: ♦ VIEW RANGE ♦
090/032 R
090/032 T
090/032 V
090/032 Y
There were eight titles in this range; four serials are still missing.
Reprints of the 1978 Letraset Walt Disney Panoramas.
Action Man Military Panorama: ♦ VIEW RANGE ♦
•?•
090/134 S
090/134 T
090/134 U
The Dukes of Hazzard Rub-Down Action Transfers [1981]: ♦ VIEW RANGE ♦
090/159 R
n/s
Little Miss Rub-Down Action Transfers [1981]: ♦ VIEW RANGE ♦
090/171 S
(There were probably two sets)
Worzel Gummidge: ♦ VIEW RANGE ♦
090/174 R
090/174 S
"© 1979 Waterhall Worzel Ltd, Southern Television" — "Rub-Down Action Transfers" emblem.
The copyright date refers to the Television Production rather than the Action Transfers.
The Fall Guy [1982]: ♦ VIEW RANGE ♦
090/186 R
090/186 S
E.T. Rub-Down Action Transfers: [1982] ♦ VIEW RANGE ♦
090/192 R
090/192 S
2013-2
2013-4
"Collect all the Titles" — "Rub-Down Action Transfers" emblem.
See also Shredded Wheat E.T.
Star Wars Return of the Jedi: [1983] ♦ VIEW RANGE ♦
TSL PT 090/201
TSL PT 090/202
TSL PT 090/203
TSL PT 090/204
TSL PT 090/205 R & S
TSL PT 090/206 R & S
TSL PT 090/207
Masters of the Universe: [1983] ♦ VIEW RANGE ♦
090/224 R
090/224 S
090/225 R
090/225 S
090/234 R & S
Salters Rub-Down Transfers — The A-Team: [1983] ♦ VIEW RANGE ♦
090/237 R & S
090/254
090/300 R & S
090/301
090/302
[No S/N] •?• Marvel UK Transformers Weekly: [1984] ♦ VIEW RANGE ♦
No.1
No.2
No.3
Thomas the Tank Engine and Friends: [1984] ♦ VIEW RANGE ♦
090/350 R & S

Joe says: "Box stock no.9042. Transfers have Salters logo and "Printed in Italy". Comes with a red plastic 'MagiX Stick ™ made in Hong Kong'. Not seen that before." Presumably a PrestoMagiX crossover.

From the 1983 A-Team Airport Raid set, here is a list of Salters Rub-Down Transfers:

• Cabbage Patch Kids
• Dune
• Fraggle Rock
• Masters of the Universe
• My Little Pony
• Mr Men and Little Miss
• Rainbow Brite
• Star Wars
• Roland Rat
• Secret Wars
• Spiderman
• Thomas the Tank Engine & Friends
• The Transformers
• Walt Disney

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Rainbow Toys [1984]

Thomas Salter ceased trading in 1983, & for a short while Peter Pan Playthings acquired the rights to Action Transfers after having purchased them from the receiver. These were marketed under the name "Rainbow Toys Ltd of Wimbledon". Then they, too, declared bankruptcy.

Airwolf [1984] ♦ VIEW RANGE ♦
1 & 2
A & B
Street Hawk [1984] ♦ VIEW RANGE ♦
1 & 2
A & B
Dempsey & Makepeace Rub-Down Transfer Sets [1984] ♦ VIEW RANGE ♦
1 & 2
A & B

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Acorn Marketing [1985 On]

When Peter Pan Playthings also went under, the Action Transfers trademark reverted to Acorn Marketing by default, since Acorn (run by former employees of Letraset, & essentially running the same business from the same location) owned Sodecor. However, the 'Action Transfers' trademark remained idle until 2010.

Bertha Rub-Down Transfers: [1985] ♦ VIEW RANGE ♦
B1
B2

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Other Product Lines Printed by Sodecor:

[No S/N] •?• Smash i Trasferibili (Sodecor Linea) Serie Mini No.1 (Mini-Toons revamps):
1
2
3
4
5
6
7
8
9
10
11
12

These are rebranded reprints (in Italian) of the L61 Mini-Toons.
See also: Mini-Toons 1-12Mini-Toons 13-24Groovy DoodlesMini-Toons 25-48PR124 Mini-ToonsMagic Rub-Offs.

[No S/N] •?• Décorama Touret: ["Printed in Italy"] ♦ VIEW RANGE ♦
Ali Baba [1974]
La Petite Sirene [1974]
La Mare au Diable
Olivier Twist
Jean Richard Présente: le Rodeo [1977]
Jean Richard Présente: Bagarre Devant le Saloon [1977]
Jean Richard Présente: La Grande Cavalcade [1977]
Decalco Willeb Tintin: [1978 — "Printed in Italy"] ♦ VIEW RANGE ♦
1926 A
1926 B
1926 C
1926 D
1926 E
1926 F
[No S/N] •?• Topps: [1984 — "Printed in Italy"] ♦ VIEW RANGE ♦
Rub-Downs — Wade Boggs, Keith Hernandez, Rick Dempsey

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UNKNOWN SERIALS

The following ranges & titles are known to have existed, but their full details are still unresolved for now. Please supply any information you can uncover!

Sets:
Micro Instant Picture Books: [1968]
Colorglo:
Letraset Transfer Puzzles: [1980]
Bambi Walt Disney
Donald Walt Disney
Mickey Walt Disney
Thomas Salter:
Brigada A (A-Team) — Argentina
Hulk Action Pack
Spider-Man Action Pack
Cabbage Patch/Dune/Fraggle Rock ("The Garden" & other sets)/My Little Pony/Mr Men/…
   …/Rainbow Brite/Roland Rat/Secret Wars/Spider Man/Transformers
Letraset Stationery:
Star Wars Ringbinder
Star Wars Writing Pad for Intergalactic Messages (30 Sheets)
Star Wars Envelopes
Star Wars Chewbacca's Space Notes (56 page feint ruled pocket book)
Star Wars R2-D2's Memory Bank (56 page feint ruled pocket book)
Star Wars C-3PO's Exercise Book (24 page feint ruled exercise book)
Star Wars Scrap Book (32 page)
Star Wars Princess Leia's Rebel Jotter (50 sheet Jotter Pad)
Star Wars Storm Trooper Manual (32 page feint ruled pocket book)
Star Wars Space Writing Set (15 envelopes • writing pad • rub down transfers • note book)
Super Heroes Scrapbook [1978] (Batman, Superman, Wonder Woman)
Hulk Stationery
Wonder Woman Stationery [1978]
Letraset Toys — Rotadraw:
The Rescuers
Disneytime [1978]
Super Heroes (Superman, Wonder Woman, Batman & Robin, Flash & Aquaman)
(…ALSO Thomas Salter version)
Super Heroes (Flash & Aquaman blisterpack)
Free Gifts — Cereal:
Kalkitos Dig'em Frog Smacks Free Gift in Packet
Vita-Brits Sport Billy Transfers [1982]
1970 Cereal Transfers Hanna Barbera
Cheerios Rub-A-Doodles (Creative Merchandising): Sea Doodles
Post Smurfs Magic Berries & Smurf-Berry Crunch [1984]
Free Gifts — Confectionery:
Chocolat Lanvin Cirque (Deux Decalcomanies) [Annees 70]
PEZ Japan
Olá Decalcomanias No.1 Animais Pré-históricos (Portugal)
Letraset Rowntree Transfer Sheet 1970 (Fingammus)
Free Gifts — Other Products:
J.H.Butcher & Co.Ltd. Bugs Bunny & Friends (Dental Free Gift) [1981]
Kalkitos offert par Imperial
Tattooze:
Letraset Lick and Stick Tattooze [1973]
The Disney Magazine (UK) / Mickey Maus:
No.23 1st Nov 1984 Free Transfers
No.32 7th March 1985 Free Transfers
No.38 30th May 1985 Free T-Shirt Transfer
No.67 17th July 1986 Free Goofy Transfers
No.82 12th Feb 1987 Free Mickey Mouse Transfers
No.91 18th June 1987 Free Mickey Mouse Transfers
No.92 2nd July Free Mickey Message Transfers
No.96 27th August 1987 Free Transfers
No.117 16th June 1988 Free Character Transfers
Micky Maus No.13 24.3.1984 + 18 Rubbelbilder
Micky Maus No.36 1984 + Rubbelbilder - Österreich-Heft
Micky Maus No.37 1984 + Rubbelbilder
Unexplained Transfers:
"No.11 Marco Polo"
Other Retail Clients (to be covered in detail later):
Blick
Graham Farish
Playmobil Playpeople
PrestoMagiX
BSB Décor-Color
Déco Malin
Calcolandia
Ediplay Decoplay
Editions du Lion Maxi Lionrama
i Trasferelli
Il Trastoriello Mondadori
Jesco Transrama Transdecor
Kitcity
Supertransfer
Transfer Abril
Transfert Hemma
Volumétrix
Euroscreen Dollyset
Eurodecoration
Strip: Il Fumetto Trasferibile Che Parla

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Titles Links

Each Title links to the relevant section (containing full set information) above:

 

I am obliged to state that this document, the information contained within it, & its arrangement are all © Tom Vinelott 2007-2014.

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