1972 was, perhaps needless to say, an Olympic year. This ad appeared in Valiant & TV21, 1st July 1972; note the offer to send away for the Patterson Blick Instant Picture Book "The Olympic Games", which immediately precedes it with a serial number of GK110.
"On each Olympic Action Replay you'll find an Action Transfer symbol. When you've collected 12 symbols, send them to us and we'll give you an Olympic Book for only 10p. (It normally costs 24p.) It's got 16 pages, lots of coloured pictures, and it tells you all about the Olympic Games. With more transfers for you to rub down! So hurry. Start collecting your symbols now."
(There's a page devoted to Patterson Blick Instant Picture Book Promotions you can visit to find out more.)
As with many Letraset products, there were International editions.
Four years later, for the next Olympic Games, came a completely different range of Kellogg's Olympic Action Replays given away free in boxes of cereal; but that is another story.
Here's an image to demonstrate how Letraset used a pair of angled slots cut out of their cards, to hold the transfer sheets in place & prevent them from falling out. Apart from damaging the card slightly, this also led to a rather strange appearance of the backs, with little ears of transfer sheet poking out:
When you've finished looking at the Olympic Action Replay sets, please feel free to visit the second Soccer Action Replay series:• Next 'Action Replay' Series: GK120 — Soccer Action Replay (1972) →
Picture Credit: The SPLAT Scan Archives — B27
© Tom Vinelott 2023