It's a comic. It had free transfers. 'Nuff said.
"YOUR FREE GIFT!
We hope you like the Spidey rub-down transfers, presented FREE with this week's issue! We've also included a free background scene, which you can remove carefully from the comic.
Once you've added this week's transfers — keep it safe! 'CAUSE THERE ARE MORE FREE TRANSFERS NEXT WEEK!"
As you can see from the scan, the background scene was the full width of the centre pages, but not the full height.
"Hope you like your free Action Rub-Down Transfers! You'll see we haven't given you a background this week. The background given away last week was designed for both sets of transfers BUT ALSO we're giving you the chance to design your own!
WIN A PAINTING SET!"
Notice that the transfers aren't referred to as "Action Transfers", but as "Action Rub-Down Transfers". This was presumably because the "Action Transfers" trademark had been passed on to the short-lived Rainbow Toys. These transfers would have been produced by Acorn Printed Products.
Given that the background was to be shared between two week's worth of transfers, it seems a double swizz that four of the transfers are identical on each sheet. There's nothing like pitching low to your intended audience…
Picture Credit: The SPLAT Scan Archives
© Tom Vinelott 2017