Presumably Quaker Oats asked for car transfers that would not appear in Letraset's retail packs; this might explain why the transfers from the strip of ten, taken from the right-hand edge of the uncut sheet PR82, don't feature in the Letraset packets. However, Letraset never let an opportunity to re-use transfers go to waste, & we will see some of them used for the Texaco promotion later on.
"Look and Learn" No.511, 30th October 1971, & "Valiant and TV21", 13th November 1971:
FREE! Historic Car Transfers from Sutherlands Spreads
Ten full colour instant transfers of historic cars, made from colour photographs of the actual cars, usually to be seen at the world famous Montagu Motor Museum at Beaulieu.
• Plus a special 11¾" x 7¾" wall chart to keep them on, giving you details of the cars.
• Plus a voucher allowing 5p off each adult entry to the museum.
You'll get transfers of: Hispano Suiza 1912, Trojan 1912, MG 1926, Perry 1916, Humber 1929, Adams 1908, Renault 1911, Rhode 1924, Knight 1895, Delage 1914.
I think you'll agree that the back of the poster is absolutely fascinating, if you're into minimalism. Here's the strip of ten transfers:
Picture Credit: The SPLAT Scan Archives
© Tom Vinelott 2023