From 1966, so Waddington's, & not by Patrick Tilley Associates. We don't know who designed this set. The transfer figures are quite distinctive, & the one of a swimmer with his arms in the air (in the centre of "Puss in Boots") looks very much like Patrick Tilley's work — which might be possible if Letraset used unfinished artwork left over after PTA left the scene.
I would not be at all surprised to learn that one artist was responsible for the top two sections of the transfer sheet, & another artist the bottom two.
• Busy Bee Instant Picture Packs ↑