Letracraft Decor-Craft — Page Four of Four Pages

1975 — 1976 — 1977 — 1978 — Thomas Salter Trade Catalogue 1981 — Catalogue of Known Decor-Craft


1975

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Original photo courtesy of Nicola Everden

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by Ugo Pericoli

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by Ugo Pericoli

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George Rainbird

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Kate Greenaway

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Kate Greenaway


1976

Here's a British product to celebrate 200 years of American Independence:

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Paddington Bear

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Paddington Bear

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Kate Greenaway

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Kate Greenaway

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Holly Hobbie

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Holly Hobbie

With & without the backing tissue paper:

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Holly Hobbie

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Holly Hobbie


1977

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Holly Hobbie


1978

Someone had a go at this Holly Hobbie transfer, but then wisely changed their mind. There's also a typo on it; the Design Reference is given as "27.01.38", when it should be "27.01.138". Easily done!

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Holly Hobbie

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Thelwell

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Sarah Kay

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Sarah Kay

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Sarah Kay

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Sarah Kay

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Thelwell

The first Decor-Craft were litho printed by BKT in Tunbridge Wells on heavy matte plastic rather than the glossy brittle plastic used for gravure printing.

Before the Sodecor purchase in 1976, BKT's heavier litho plastic was only used for Decor-Craft, British Birds & the Walls Star Wars Free Gift transfers. Other products may also have used it, but either they're not relevant to our interests or we simply haven't come across them yet!

The latest appearance found so far of the glossy brittle plastic used for gravure printing is from 1984, showing that printing at Ashford continued until well after the demise of Letraset Consumer Products. However, the gravure press was sold off around that time — so that was the end of that.


Thomas Salter Trade Catalogue 1981

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Sorry, boys of 1981, but however much you like Paddington, he's part of the Girl's Assortment — so hands off.


Catalogue of Known Decor-Craft

Design Reference Numbers —
27.01.00
  • [1974 England]
  • Decorative
27.01.01
  • [1974 England]
  • Decorative
27.01.02
  • [1974 England]
  • US Inn Signs x4
27.01.03
  • [1974 England]
  • Decorative
27.01.04
  • [1974 England]
  • US Wind Vanes x6
27.01.05
  • [1974 England]
  • Decorative Berries
27.01.06
  • [1974 England]
  • US Gilt Frame Ornamentation
27.01.07
  • [1974 England]
  • Decorative Roundels x12 [LARGE]
27.01.08
  • [1974 England]
  • Hearts & Flowers [LARGE]
27.01.13
  • [1974 England]
  • Grapes on the Vine by Peter Archer
27.01.14
  • [1974 England]
  • Apples on the Tree by Peter Archer
27.01.15
  • [N.D. Italy]
  • Pears on the Tree by Peter Archer
27.01.16
  • [1974 England]
  • Chestnuts by Peter Archer
27.01.17
  • [1974 England]
  • Bear by Terry Longhurst [LARGE]
•?•
  • [1974 England]
  • Stag by Terry Longhurst [LARGE]
27.01.20
  • [1974 England]
  • Butterflies
27.01.21
  • [1974 England]
  • Three-masted Warship by Tony Cragg
27.01.22
  • [1974 England]
  • Clipper at Sail by Tony Cragg
27.01.23
  • [1974 England]
  • Warship at Sail by Tony Cragg
27.01.25
  • [1974 England]
  • Camelias
27.01.27
  • [1974 England]
  • RSPB Birds: Yellow Wagtail by Robert Gillmor
27.01.28
  • [1974 England]
  • RSPB Birds: Reed Bunting by Robert Gillmor
27.01.29
  • [1974 England]
  • RSPB Birds: Goldfinches by Robert Gillmor (Sheet marked L30)
27.01.30
  • [1974 Eng/It]
  • RSPB Birds: Kingfisher by Robert Gillmor
27.01.31
  • [1974 England]
  • RSPB Birds: Owl
27.01.32
  • [1974 England]
  • RSPB Birds: Eagle by Robert Gillmor [LARGE]
27.01.33
  • [1974 England]
  • RSPB Birds: Wild Turkeys
27.01.35
  • [1974 England]
  • Butterflies
27.01.36
  • [1974 England]
  • Decorative Edging [LARGE]
27.01.37
  • [1974 England]
  • Decorative Edging [LARGE]
27.01.38
  • [1974 Italy]
  • RSPB Birds: Swift
27.01.39
  • [1974 England]
  • A Pair of Horses Heads by Terry Longhurst [LARGE]
27.01.40
  • [1974 England]
  • Puss in Boots
27.01.41
  • [1974 England]
  • Wizard in Bed
27.01.42
  • [1974 England]
  • Aladdin
27.01.44
  • [1974 England]
  • Goldilocks & the Three Bears [LARGE]
27.01.46
  • [1974 England]
  • Cherries by Peter Archer [LARGE]
27.01.47
  • [1974 England]
  • Plums by Peter Archer [LARGE]
27.01.49
  • [1974 England]
  • Three Mushrooms by Peter Archer
27.01.51
  • [1974 England]
  • New England Costumes [LARGE]
27.01.53
  • [1974 England]
  • Mary Mary Quite Contrary
27.01.54
  • [1974 England]
  • Little Bo Peep
27.01.55
  • [1974 England]
  • Little Jack Horner
27.01.56
  • [1974 England]
  • Jack & Jill
27.01.57
  • [1974 England]
  • Decorative Edging [LARGE]
27.01.60
  • [1974 England]
  • Asters
27.01.62
  • [1974 England]
  • Decorative Edging [LARGE]
27.01.63
  • [1974 England]
  • Pheasant
27.01.64
  • [1974 England]
  • Lady with Parasol & Girl by Peter Archer
27.01.66
  • [1974 England]
  • Silhouette Busts by Peter Archer
27.01.67
  • [1974 England]
  • Silhouette Busts by Peter Archer
27.01.68
  • [1974 England]
  • Regency Family by Peter Archer
27.01.69
  • [1974 England]
  • 18th Century Family by Peter Archer
27.01.70
  • [1974 England]
  • Victorians by Peter Archer
27.01.71
  • [1974 England]
  • Victorian Gentlemen by Peter Archer
27.01.73
  • [1974 England]
  • Two Bunches of Flowers
27.01.74
  • [1974 England]
  • Two Bunches of Flowers
27.01.75
  • [1975 England]
  • Circular Decoration
27.01.76
  • [1975 England]
  • Circular Decoration
27.01.77
  • [1975 England]
  • Circular Decoration
27.01.80
  • [1975 England]
  • Floral Arrangement [LARGE]
27.01.81
  • [1975 England]
  • Blue & Beige Petals
27.01.87
  • [1975 England]
  • Black Watch / Gendarmerie D'Elite (© Ugo Pericoli)
27.01.88
  • [1975 England]
  • 11th Light Dragoons / 1st Dutch Carabineers (© Ugo Pericoli)
27.01.89
  • [1975 Italy]
  • Two Owls (© Eurobooks) [LARGE]
27.01.91
  • [1975 England]
  • RSPB Birds: Green Woodpecker & Jay
27.01.100
  • [1970 England]
  • Flowers by George Rainbird [LARGE]
27.01.103
  • [N.D. Italy]
  • Rabbit
27.01.104
  • [1975 England]
  • Red Squirrel
27.01.105
  • [N.D. Italy]
  • Kate Greenaway
27.01.106
  • [N.D. Italy]
  • Kate Greenaway
27.01.109
  • [1976 England]
  • American Quotations
27.01.116
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  • Silhouettes of Boy & Girl by Peter Archer
27.01.118
  • [1976 England]
  • Flower Garlands [LARGE]
27.01.119
  • [1976 England]
  • Floral Arrangement [LARGE]
27.01.120
  • [1976 England]
  • Floral Arrangement [LARGE]
27.01.121
  • [1976 England]
  • Twelve Floral Decorations
27.01.125
  • [1976 England]
  • Queen Elizabeth & Prince Phillip
27.01.126
  • [1976 England]
  • Paddington Bear
27.01.127
  • [1976]
  • Paddington Bear
27.01.128
  • [1976]
  • Paddington Bear
27.01.129
  • [1976 England]
  • Kate Greenaway
27.01.130
  • [1976 England]
  • Kate Greenaway
27.01.131
  • [1976 England]
  • Holly Hobbie: One Figure
27.01.132
  • [1976 Italy]
  • Holly Hobbie: One Figure
27.01.133
  • [N.D. Italy]
  • Holly Hobbie: Two Figures
27.01.134
  • [1976 England]
  • Holly Hobbie Field Mice
27.01.135
  • [1977 England]
  • Holly Hobbie: Two Figures
27.01.136
  • [1974 England]
  • Decorative Borders
27.01.137
  • [1974 England]
  • Decorative Borders
27.01.138
  • [1978 Italy]
  • Holly Hobbie: Two Figures
27.01.139
  • [1976]
  • Holly Hobbie
27.01.140
  • [1978 England]
  • Two Soldiers
27.01.141
  • [1978 England]
  • Cavalry: Two Figures
27.01.142
  • [1978 England]
  • 7th Light Dragoons
27.01.143
  • [1978 England]
  • Horseback Falconry: Two Figures
27.01.144
  • [1978 England]
  • Stagecoaches: Two Scenes
27.01.145
  • [1978 England]
  • Coaching Inns: Two Scenes
27.01.146
  • [1978 England]
  • Two Street Scenes
27.01.147
  • [1978 England]
  • Two Views of Venice
27.01.148
  • [1978 England]
  • Two Country Scenes
27.01.149
  • [1978 England]
  • Thelwell: Two Figures
27.01.150
  • [1978 Eng/It]
  • Sarah Kay: Two Figures
27.01.151
  • [1978 England]
  • Sarah Kay: Two Figures
27.01.152
  • [1978 England]
  • Sarah Kay: Four Figures
27.01.153
  • [1978 England]
  • Sarah Kay: Four Figures
27.01.154
  • [1978 England]
  • Thelwell: Four Figures
27.01.155
  • [1978 England]
  • Two Hunting Scenes

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Picture Credit: The SPLAT Scan Archives (with thanks to Joe) — Nicola Everden