We start by showing you the most important part of the product: the protective backing tissue.
Here are eight of the sheets (with the tissue removed for clarity). You will observe a certain amount of repetition & variation. I don't think you would need to get all "30 New Exciting Packets" to adequately cover the main points…
This artwork is re-used for the Letraset Rub Down Horrors, five years later.
I prefer to stick to chronological order where possible, but in this case these Tattooze, which are from the year before the ones above, have only just turned up.
You can see that some of these transfers are new, but others are the Dandy Tattooze designs re-used; or rather, used at more-or-less the same time.
At a guess, they were designed for Dandy, but perhaps Letraset considered that this deal covered the Scandinavian market only, giving them a clear shot to try their own brand in the UK.
Here are the GK175 & GK161 Tattooze in a side-by-side comparison:
The photos on a blue background were originally from an eBay auction, but when I contacted the seller to ask about the serial number, Martin Townsend kindly sent me a close-up photo of the transfer sheet.
The auctions are from the sale of the estate of his father, John Townsend, who before his death amassed an amazing collection of ephemera — notably sweet wrappers — which have been featured in a book by Jonny Trunk, "Wrapper's Delight", available from the Guardian bookshop (FUEL Publishing).
For more of 'this kind of thing', search for oldtom85 on eBay.
One last thing…
The Tattooze pictured below were being sold by Paul Hart back in 2011. He described them as "Letraset Lick And Stick Tattooze, 1973", & says there were fifteen different strips. The instructions are almost the same as GK175, but the transfers look suspiciously similar in style to GK161. I'm inclined to wield Occam's Razor here & claim these are GK161, but in a different (cellophane) packet. Perhaps the paper packets were the International edition of these!
If you come across any, please let us know, as it would be good to find them a place in Letraset history!
You may also be interested in our page "How to apply Temporary Tattoos" for further reading…
Picture Credit: The SPLAT Scan Archives — Paul Hart — John Townsend
© Tom Vinelott 2023