There were twelve different ranges in the Action Replay family, including a couple of black sheep. The principle was simple; small Action Transfer sets featuring actual sports events. Most were retail items (available in newsagents, toy shops, etc.), but a couple were in the form of cereal Free Gifts.
John Hunt says:
"Hi Tom, I remember the series as it was one I produced but cannot remember if there was more than one series. What I do remember is that the launch was supported by a 7 sec TV ad. The product was produced after the success of Mini Toons of which there were several series.
"The Canadian series was a promotional insert for Post cereals and there was one for Topps Chewing Gum which I think was on baseball. This again was a retail product."
(To clarify: there was no 'Topps Baseball Action Replay' as such; John is referring to the Topps 1969 Baseball Magic Rub-Offs which feature on their own page. Because Topps' association with Baseball transfers is interesting in itself, there's a separate article on the subject.)
The first Action Replay title was a range of twenty-four sets; we have four sets (& another transfer sheet) to show you. More will be added later.
Here you can see a transfer sheet both with & without its backing tissue. Jay Kinsell sold me exactly one hundred copies of this transfer sheet, GK105/23 (just the sheet — no background), which he purchased as part of a job lot of football items. It's a complete mystery as to how they could all have ended up together. An uncut gravure-printed sheet would contain one each of the twenty-four different transfers, so were the sheets collated into identical stacks after cutting?
The cards were simple folded sheets, but you will notice that they had a pair of "L" shaped notches in them so that the transfer sheet could be slotted in with minimal danger of falling out.
Picture Credit: The SPLAT Scan Archives
© Tom Vinelott 2021