Spanish bakery Bimbo produced three Letraset promotions in the form of booklets they called "Bimborama".
Back page ad. Okay… so the bad news is that here are some Letraset transfers I have no other record of; one transfer with every packet (or double packet) of Bony, Tigreton, or Bucaneros. The good news is: yay, Letraset transfers!
However, it's as likely as not that the transfers shown here are for demonstration purposes, & weren't genuine transfers actually available; in other words, this could just be an advertising company mock-up to show you how to get hold of the transfers to rub down in your Bimborama albums.
The Bimborama is divided into five backgrounds for the transfers, labelled "A" "B" "C" "D" & "E". Each transfer has one of these letters printed on it, so you won't get it too horribly wrong.
I don't have the Bimborama itself, so have had to rely on donated images; but I have managed to obtain a couple of transfers:
And here are all the transfers I've been able to locate. Note that the 3rd from the left in the top row is the same transfer being rubbed down in the TV advert from the Milky Bar promotion shown on the previous page!
…That's twenty-one sheets, so presumably there were at least twenty-four in total. Sorry about the ones I missed!
The Lucky Luke Bimborama was also reprinted as part of the last "How Things Work" album (No.3). I'm not sure how Lucky Luke is supposed to demonstrate things & their workings, but there you go…
UPDATE: My curiosity engaged, I've looked into this, & as far as I can tell there's no sign of Lucky Luke in this album. I suspect my informant may have been misinformed! And I wouldn't want to spread Fake News, so please take this with a pinch of salt.
Back page: instructions for rubbing down transfers.
Thanks to my kind & generous donors — although I can't help wishing someone would send me larger, clearer images than these…
The 'Circo Bony' background looks awfully familiar… I would say it's been copied from the Dumbo Circus Panorama.
The Jungle & Buccaneer series speak for themselves.
In association with the Spanish airline Iberia, this Bimborama was titled "Fly & Learn" & was aimed at keeping kids quiet & happy onboard. It contained full-colour stickers, a sheet of Letraset for the centre page panorama, & a plastic aeroplane kit of the type often found in cereal packets. Unfortunately, we don't have one of those to show you!
Lots of credits on the back page this time, but none for Letraset whose name appears on each transfer sheet.
The instructions appear on the inside back page:
The figures in the transfer sheets above are my favourites taken from the 'Modern Airport' Panorama! And below are the sheets I managed to obtain myself.
You could also buy this Bimborama separately, & for only three pesetas if you handed in this voucher before the offer ended, on the 1st of December 1974:
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Picture Credit: The SPLAT Scan Archives
© Tom Vinelott 2023