How much confidence did John Waddington Ltd. have in Letraset? We've seen from their Waddington's Games 1966 brochure that they took on Letraset's toys from 1st January 1966, but when we look at their four-page comic insert advertising their Christmas games, there's no mention of any of them.
Here is the promotional insert, taken from "Look and Learn" No.255, 3rd December 1966:
However, we have better luck by next year. Here is "Waddington's Magazine" from "Look and Learn" No.307, 2nd December 1967:
Hooray for Panoramas, which are mentioned at last. Not only on the inside, but even on the cover, where they're referred to as "12 Great new Panorama instant pictures". Although all twelve are shown, the four singled out for mention are from the first batch of five. Hmmm…
Picture Credit: The SPLAT Scan Archives
© Tom Vinelott 2021